#China #Guiyang #Mountain Tourism #IMTA

The Upcoming International Mountain Tourism and Outdoor Sports Conference 2025

The International Mountain Tourism and Outdoor Sports Conference (MTOS) 2025 is set to kick off on November 11 in Guiyang, located in the Guizhou province of China. This annual gathering not only brings together industry experts and practitioners but also aims to enhance understanding and promote collaboration in mountain tourism and outdoor sports.

Theme and Goals

The conference revolves around the enduring theme: “Integrating Culture, Tourism, and Sports for a Quality Life.” Attendees can expect a variety of events designed to explore how these interconnected areas contribute to international tourism and enhance community development. Among the highlights are:

• - The annual meeting of the International Mountain Tourism Alliance (IMTA).
• - An international conference focused on boosting mountain tourism.
• - Local excursions to some of Guizhou's stunning mountain destinations.
• - An exhibition showcasing mountain culture, tourism, and outdoor sports equipment, organized by the Bank of Guizhou.

Key Events and Features

This year’s IMTA annual conference will serve as a crucial platform for exchanging ideas and cooperation within the mountain tourism sector. Attendees will delve into important discussions, including:

• - Presentation of the “IMTA 2025 Work Summary and 2026 Priorities.”
• - Launch of the special publication “Innovation in Mountain Tourism and Community Co-development.”
• - Announcement of new designations for world-renowned tourist mountains and international demonstration routes for mountain hiking tourism.
• - Recognition of new IMTA members through certificate presentations.

In parallel, the Promotion of Mountain Tourism Conference will draw participants from around the globe, including tourism authorities, foreign embassies in China, destination management organizations, and affiliated companies. The central theme, “Promoting Mountain Prosperity and Creating Shared Brilliance,” promises a rich exchange of strategies for developing mountain tourism destinations and insights into sustainable tourism achievements.

Special Highlights

Moreover, the conference will release findings from a research report detailing strategies for attracting inbound tourism from key Asia-Pacific countries towards Guizhou. An exhibition titled “Bank of Guizhou - Mountain Culture, Tourism and Outdoor Sport Equipment” will spotlight unique cultural tourism products, innovative outdoor sports gear, and stunning photographic works themed, “Life Amid the Earth's Folds.” This initiative aims to showcase the rich diversity of mountain tourism while embodying the concept of a “High-Quality Life” aimed at enhancing participants’ multidimensional experience.

Collaborative Support

The conference enjoys extensive support from various governmental and educational institutions, including the Guizhou Provincial Department of Culture and Tourism, Sports Administration, and the Guiyang People's Municipal Government. These collaborations highlight the importance of integrating local resources with international tourism goals, ensuring that the conference not only serves as a hub for dialogue but also as a launching pad for future initiatives in mountain tourism and outdoor sports.

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As the event approaches, stakeholders from various sectors eagerly anticipate meaningful discussions that could pave the way for the evolution of mountain tourism in the coming years.