STOCKPOINT 4th Year
2025-10-01 02:53:11

Celebrating 4 Years of STOCKPOINT for MUFG: A Fun Way to Learn About Investments

Celebrating 4 Years of STOCKPOINT for MUFG



STOCKPOINT for MUFG, developed by STOCK POINT Inc. and headquartered in Minato, Tokyo, is marking its fourth anniversary on October 1, 2025. This investment app has garnered over 270,000 users within a short span, making learning about stocks and cryptocurrencies a fun family activity. As financial education gains importance, the app has seamlessly integrated learning and investing, making it easy for parents and children to understand the basics of investment while enjoying the process.

The rising interest in asset formation in Japan is evident, with the number of individual shareholders reaching a record high of 15.99 million by the end of 2024. Particularly, the younger generation aged between 20 and 40 has seen over two million new investors, demonstrating a notable shift in investment engagement among youth. With the proliferation of the new NISA system, broadening the investor base has never been easier, but enhancing financial literacy remains crucial. Educational institutions are also progressively incorporating financial education into their curriculum, leading to an increased demand for tools that bridge theoretical knowledge with practical experience.

Engaging Experiences with STOCKPOINT for MUFG


The app not only offers a platform for investment simulation but also extends its outreach by organizing various events aimed at educating families. Some of the notable outreach activities have included:
  • - Summer Investment Events: In July 2022, STOCKPOINT collaborated with MUFG Bank and the Tokyo Stock Exchange to host an enjoyable summer event for families, allowing many parents and children to engage in their first simulated investment experience.
  • - Financial Education Event: In February 2023, STOCKPOINT co-hosted a financial education event for elementary school students with MUFG Bank in a local city, where children and their parents enjoyed learning the foundational elements of investment together.
  • - Investment Competition with University Students: In March 2023, STOCKPOINT launched an investment competition with teams from various university investment clubs, where students worked together to develop stock selection strategies and trading plans.
  • - Investment Education for Middle Schoolers: In June 2025, during company visits for students, STOCKPOINT offered an 'investment education and simulation' session, sparking interest among middle schoolers in stock trading for the very first time.

These events showcase STOCKPOINT’s commitment to connecting learning with practical experiences, making the process of investing entertaining and educational for all age groups.

Features of STOCKPOINT for MUFG


One standout feature of the STOCKPOINT app is its ability to allow users, including those new to investing, to gradually engage in financial activities without feeling overwhelmed. Through gamified learning experiences, users can experience the thrill of stock investments in a stress-free environment, ultimately encouraging them to consider asset formation.

Looking ahead, STOCKPOINT aims to strengthen its integration with 'Money Canvas,' also offered by MUFG Bank. This collaboration will provide users with a more seamless experience by progressing from simulated points management to real-world stock investing. This strategic alignment promises to create an environment for users to confidently embark on their asset formation journeys.

About STOCK POINT


STOCK POINT Inc. is on a mission to create a world where life and investment are interconnected, facilitating social and personal developments through an innovative point management system linked to the prices of various financial products. They offer unique point management services that enable users to enjoy 'investment experiences' and 'stock-focused experiences.' The company has also actively pursued new fintech solutions, partnering with local financial institutions and addressing sustainability goals through movements like J-Credits. They hold patents for their business model related to stock-linked points in Japan, the USA, and Taiwan.

Company Overview


  • - Company Name: STOCK POINT Inc.
  • - Location: 1-10-5 Toranomon, Minato, Tokyo, 11F KDX Toranomon 1-chome Building WeWork
  • - CEO: Kiyomi Tsuchiya
  • - Founded: September 12, 2016
  • - Website: https://www.stockpoint.co.jp/

The rise of STOCKPOINT for MUFG highlights the growing fusion of technology and education in making financial literacy accessible. With its innovative approach to investment learning, the platform signals a promising future for aspiring investors of all ages.


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Topics Consumer Products & Retail)

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