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TBC Group Expands into China with SOCIÉ Salon

In a landmark move, TBC Group, a leader in aesthetic services in Japan, has inaugurated its first directly managed beauty salon, SOCIÉ, in Shanghai, China, on June 25, 2026. This opening marks a significant shift for the company, which had previously operated under a franchise model in the Chinese market.

The Motivation Behind Direct Management

The decision to open a directly managed location arose from TBC Group's commitment to delivering a unified standard of quality and service to its customers. By taking direct control of the salon, TBC aims to ensure that the high artistic and technical standards of SOCIÉ are maintained. In the new Shanghai salon, they will provide a blend of beauty and health, utilizing years of experience to deliver excellence in beauty care.

About SOCIÉ

SOCIÉ serves as the flagship brand of TBC Group. Since its establishment in 1960, it has been dedicated to offering "Total Beauty"—a holistic approach that satisfies both physical and mental well-being. The brand is renowned for its meticulous attention to detail and disciplined processes, along with the spirit of "Ichigo Ichie", emphasizing the uniqueness of each moment. Today, SOCIÉ operates over 150 locations globally and maintains a loyal following as a trusted professional beauty brand among women.

The Salon Concept in Shanghai

Nestled within the expansive shopping complex of Xinguang Tiandi in Jing'an District, the new SOCIÉ salon provides a luxurious and serene oasis for urban women and discerning clients. Its architectural design is inspired by the Chinese concept of Feng Shui, where energy flow is paramount. The entrance is purposely narrow, expanding as guests venture deeper into the space, effortlessly guiding welcoming energy throughout the salon and enhancing the experience of privacy and anticipation for visitors.

The layout has been carefully crafted to ensure each area feels independent, enhancing the overall experience for clients.

Commitment to Exceptional Service

At SOCIÉ, the selection of products is paramount. The salon uses exclusive skincare products sourced from France, Switzerland, and Japan, combined with superior Japanese massage techniques to elevate the beauty of each client. Staff members undergo rigorous training to master a wealth of beauty knowledge, ensuring service quality and consistency across various treatments, from skincare to full-body relaxation massages.

SOCIÉ adheres to five core principles: expertise, satisfaction, trust, quality, and relaxation. Each service is tailored to meet individual client expectations while providing blissful moments of relaxation.

Example of Offered Services

• - Facial Treatment: Intensive Hydration Course (Moisturizing)

- Duration: Approximately 75 minutes
- Pricing: Visitor - 1580 RMB / Member - 1260 RMB

Shop Information

• - Salon Name: SOCIÉ Xinguang Tiandi
• - Location: Level LG1, 789 Nanjing West Road, Jing'an District, Shanghai
• - Phone Number: +86 21 6288 1207
• - Business Hours: 10:00 AM – 10:00 PM (subject to change)
• - Number of Rooms: 8 in total (6 facial/body treatment rooms, 1 head spa room, 1 VIP room)
• - Facilities: Makeup room, shower facilities available
• - Services Offered: Facial, body treatments, head spa
• - Official Website: SOCIÉ China

About TBC Group

Founded in 1976, TBC Group operates under the theme of "Pursuing Customer Beauty and Health." The company runs aesthetic salons, men’s aesthetic services, develops and sells cosmetics, and manages beauty-related businesses including hair salons and eye beauty salons. TBC Group has not only expanded domestically but is also making strides overseas, primarily focusing on Asia, aiming to become a global beauty brand that caters to local needs.