Wingstop Unveils Smoky Chipotle Rub, Enhancing Game Day Experience
In a delightful announcement, Wingstop has kicked off the football season by unveiling its latest flavor innovation, the Smoky Chipotle Rub. Capturing the spirit of game day, this new lip-smacking addition is set to become a must-try flavor among food enthusiasts and sports fans alike. The Smoky Chipotle Rub promises a perfect blend of bold flavors, making it an exciting option for anyone ordering wings during those thrilling game nights.
Launched on September 3, just in time for the first full weekend of NFL games, the Smoky Chipotle Rub combines the classic taste of smoky BBQ with a spicy twist from fire-roasted peppers. Wingstop has tailored this rub to satisfy both sweet and savory palates, including hints of honey and paprika that enhance its flavor profile.
Mark Christenson, Wingstop's Chief Revenue Officer, conveyed his excitement, stating, "Football is here, and so is Wingstop, ready to satisfy all gameday cravings. Just in time for the first full weekend of football, our new Smoky Chipotle Rub brings bold, distinctive flavor for a guaranteed win…. because gameday isn't complete without Wingstop."
The anticipation around the new flavor was also felt by rookie quarterback Cam Ward, who expressed his enthusiasm after sampling the Smoky Chipotle Rub ahead of his regular season debut. Praising its flavor, he mentioned, "That's the play right there. You know Lemon Pepper is my can't beat, but Smoky Chipotle Rub… that's major." This endorsement from a rising star adds to the buzz surrounding this delectable new offering.
For those looking to dive into the new flavor, Wingstop is offering a special promotion for this Thursday’s game. Customers can enjoy five boneless wings for free with the code FREEWINGS on any order above $25 through Wingstop's website or app. This generous offer not only introduces fans to the Smoky Chipotle Rub but makes for a perfect snack while enjoying the game.
Founded in 1994 with headquarters in Dallas, Texas, Wingstop has rapidly expanded to operate over 2,800 locations worldwide, with a staggering 98% of its eateries owned by franchise partners. Renowned for their fresh and hand-sauced wings and chicken sandwiches, Wingstop aims to serve the world flavor, boasting 12 distinct flavors to choose from, along with signature sides and housemade dips, including ranch and bleu cheese.
In fiscal 2024 alone, Wingstop recorded approximately $5 billion in system-wide sales, illustrating the brand's strong market position alongside its vision to become a top 10 global restaurant brand. Recently, they were also named the official chicken partner of the NBA, further enhancing their visibility and aligning them with major events and sports seasons.
If you’re keen to taste the new Smoky Chipotle Rub, head over to your nearest Wingstop or place an order online while this limited-time flavor hangs around. This fall, make your game day experience unforgettable with Wingstop's all-new addition, as they continue to redefine the flavor of game-time treats. Visit wingstop.com or follow them on TikTok, Instagram, Twitter, and Facebook to stay updated on promotions, new flavors, and more. This football season, let Wingstop elevate your taste experience and celebrate the spirit of the game in style.
Launched on September 3, just in time for the first full weekend of NFL games, the Smoky Chipotle Rub combines the classic taste of smoky BBQ with a spicy twist from fire-roasted peppers. Wingstop has tailored this rub to satisfy both sweet and savory palates, including hints of honey and paprika that enhance its flavor profile.
Mark Christenson, Wingstop's Chief Revenue Officer, conveyed his excitement, stating, "Football is here, and so is Wingstop, ready to satisfy all gameday cravings. Just in time for the first full weekend of football, our new Smoky Chipotle Rub brings bold, distinctive flavor for a guaranteed win…. because gameday isn't complete without Wingstop."
The anticipation around the new flavor was also felt by rookie quarterback Cam Ward, who expressed his enthusiasm after sampling the Smoky Chipotle Rub ahead of his regular season debut. Praising its flavor, he mentioned, "That's the play right there. You know Lemon Pepper is my can't beat, but Smoky Chipotle Rub… that's major." This endorsement from a rising star adds to the buzz surrounding this delectable new offering.
For those looking to dive into the new flavor, Wingstop is offering a special promotion for this Thursday’s game. Customers can enjoy five boneless wings for free with the code FREEWINGS on any order above $25 through Wingstop's website or app. This generous offer not only introduces fans to the Smoky Chipotle Rub but makes for a perfect snack while enjoying the game.
Founded in 1994 with headquarters in Dallas, Texas, Wingstop has rapidly expanded to operate over 2,800 locations worldwide, with a staggering 98% of its eateries owned by franchise partners. Renowned for their fresh and hand-sauced wings and chicken sandwiches, Wingstop aims to serve the world flavor, boasting 12 distinct flavors to choose from, along with signature sides and housemade dips, including ranch and bleu cheese.
In fiscal 2024 alone, Wingstop recorded approximately $5 billion in system-wide sales, illustrating the brand's strong market position alongside its vision to become a top 10 global restaurant brand. Recently, they were also named the official chicken partner of the NBA, further enhancing their visibility and aligning them with major events and sports seasons.
If you’re keen to taste the new Smoky Chipotle Rub, head over to your nearest Wingstop or place an order online while this limited-time flavor hangs around. This fall, make your game day experience unforgettable with Wingstop's all-new addition, as they continue to redefine the flavor of game-time treats. Visit wingstop.com or follow them on TikTok, Instagram, Twitter, and Facebook to stay updated on promotions, new flavors, and more. This football season, let Wingstop elevate your taste experience and celebrate the spirit of the game in style.
Topics Consumer Products & Retail）
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