#Japan #Tokyo #andbe #UV powder #glow foundation

Exciting New Beauty Products from &be

The cosmetic brand &be, created by renowned hair and makeup artist Yusuke Kawakita, is set to unveil two innovative products that promise to elevate your skincare and makeup routine. On October 3, 2025, the &be Medicated UV Pressed Clear Powder and the &be Glow Cushion Foundation will officially launch nationwide, featuring advanced ingredients aimed at harnessing your skin's natural luminosity.

&be Medicated UV Pressed Clear Powder: A Multitasking Marvel

This skin-enhancing powder combines the features of the original &be Pressed Clear Powder with a remarkable UV protection factor. Formulated as a quasi-drug, it is designed to not only provide high transparency but also to protect against sun damage. The key ingredient, niacinamide, plays a pivotal role in inhibiting melanin production, thereby preventing dark spots and wrinkles. The powder applies evenly with the included puff, allowing for a flawless finish without the typical heaviness associated with mineral powders.

Features:

• - Incredible Transparency: Achieve a clear skin appearance while benefiting from potent medicated skincare.
• - UV Protection: SPF 50+ and PA++++ ensure optimal defence against harmful UV rays.
• - Anti-Aging Properties: Niacinamide helps to combat signs of aging, improving skin texture.

By adapting to the skin beautifully and providing a lightweight feeling, this powder is not just a cosmetic item—it’s a skincare solution.

&be Glow Cushion Foundation: Your New Go-To for Natural Radiance

The &be Glow Cushion Foundation is designed to deliver a luminous, hydrating finish. This cushion foundation features a unique water veil formula, ensuring that the product seamlessly blends into the skin, leaving it with a fresh, dewy appearance. Available in two shades—Light Beige for fair to normal skin and Beige for a more natural, healthy glow—the foundation caters to various skin tones while providing high coverage without heaviness.

Features:

• - High Coverage with a Thin Layer: The formula allows users to adjust coverage levels effortlessly, ensuring natural beauty shines through.
• - 24-hour Moisture Retention: Fortified with human ceramides and skin-nourishing oils, it prevents drying out and keeps the complexion fresh.
• - Strong UV Defense: Like its powder counterpart, it boasts SPF 50 and PA++++ for solid sun protection.

Both products also emphasize skin-friendliness, with formulations that are free from harsh chemicals, allowing for easy removal with just soap and water.

Limited Time Pop-Up Store Event

Leading up to the official release, fans of &be can experience these new items firsthand at a limited-time pop-up store in Nihonbashi, Tokyo, from August 22 to August 31, 2025. This exclusive event will feature pre-release sales of these exciting new products, giving customers an early opportunity to explore the latest innovations from &be. Attendees can enjoy special promotions, including the chance to take home exclusive gifts like an original multi-case and special marshmallows. Guests can also participate in a crane game for a chance to win popular items from the &be line.

The pop-up promises to be filled with beauty surprises, so be sure to mark your calendars and don’t miss the chance to discover your new skincare essentials!

For more information about the &be brand and its full range of products, visit their official website at &be Official Site. Follow them on social media for the latest updates and beauty tips.

&be at a Glance: Founded by Yusuke Kawakita, &be strives for performance without compromising on ease or quality, making beauty accessible and achievable for everyone. Influencers like actress Haruna Kawaguchi and the global boy band INI serve as ambassadors, showcasing the brand’s commitment to excellence in beauty.