Seoul Pavilion at CES 2025: A Hub for Global Startup Networking and Innovations
Seoul Pavilion at CES 2025: Breaking Records and Building Networks
The 2025 CES in Las Vegas marks a significant milestone for the Seoul Business Agency (SBA), as it unveils the largest-ever Seoul Pavilion. Under the leadership of CEO Hyun Woo Kim, the pavilion showcases Seoul's dynamic startup ecosystem and its ambitions on the global technology stage.
A Grand Opening
Held on January 7, 2025, the opening ceremony welcomed representatives from 16 organizations actively involved in fostering innovation in Seoul. Spanning an impressive 1,040 square meters (11,194.5 square feet), the pavilion seeks to demonstrate Seoul’s commitment to emerging technology and global collaboration. This year’s CES, taking place from January 7 to January 10, sets the stage for numerous networking opportunities and showcases the vitality of Seoul's startup community.
During the opening, participants included 104 companies and 103 university supporters. Each supporter waved green aurora light sticks, representing the pavilion’s theme color for 2025. The event not only celebrated the launch of the pavilion but also marked the collective ambition of