#Japan #Tokyo #Japanese Cuisine #Yayoiken #Irohana Goyomi

Yayoiken Refreshes Brand Story with 'Irohana Goyomi'

On August 7, 2020, Yayoiken, a prominent chain of Japanese restaurants with 378 locations across Japan, introduced a refreshed brand story on its official website. The new feature, titled 'Irohana Goyomi', highlights the seasonal connection between Japanese food and flowers, showcasing 12 different themes representing each month of the year.

The Essence of Seasonal Dining

Yayoiken has always emphasized the importance of seasonal elements in its dining experience. Through carefully crafted seasonal menus that utilize fresh local ingredients, Yayoiken ensures that every visit feels timely and relevant. Beyond the menus, the restaurant incorporates seasonal flowers and colors into its menu boards and promotional materials, enriching the dining atmosphere.

The 'Irohana Goyomi' content deepens this commitment by introducing each month through distinct colors and flower representations, linking them to various aspects of traditional Japanese cuisine. For example, January highlights plum blossoms and rosy hues, while February features camellias in soft green. This thoughtful approach encapsulates not only the visual beauty of Japanese culture but also its profound connection to nature.

Explore the Monthly Themes

Through the 'Irohana Goyomi' series, Yayoiken reveals the following monthly themes:

• - January: Plum Blossoms and Rose Color
• - February: Camellia and Light Green
• - March: Rapeseed Flowers and Golden Yellow
• - April: Cherry Blossoms and Jinzan Momiji (Crimson)
• - May: Wisteria and Aoni (Blue-Dan)
• - June: Hydrangeas and Light Indigo
• - July: Lilies and Tokiwairo (Evergreen)
• - August: Morning Glories and Golden Yellow
• - September: Susuki (Japanese Pampas Grass) and Mikan Color
• - October: Cosmos and Ash Brown
• - November: Sazanka (Camelia) and Vermilion Red
• - December: Tsubaki (Camellia) and Light Indigo

This rich tapestry of colors and flowers narrates a story that resonates not only with the dining experience but also educates and inspires customers to appreciate the subtleties of Japanese tradition.

Embrace the Experience with Technology

To further enhance customer interaction, Yayoiken offers a user-friendly official app. This application allows customers to stay updated on new products and campaigns, view the full menu, and search for store locations. Moreover, customers can place orders directly through the app from food delivery services like Demae-can and Uber Eats. The app also features exciting mini-games where users can earn stamps that can be exchanged for coupons, making dining at Yayoiken even more rewarding.

Stay Connected

Interested diners can access the new Irohana Goyomi content on Yayoiken's official website: Irohana Goyomi.
Additionally, for those wanting to experience the convenience of the official app, download it directly from the app stores for access to exclusive offers and features.

With these new additions, Yayoiken continues to bridge the gap between delicious seasonal Japanese food and the timeless beauty of nature, providing customers with a unique dining experience that goes beyond the plate.