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The 2nd Location Business and Marketing EXPO 2025: A Gateway to Geolocation Innovation

Scheduled for May 20-21, 2025, the 2nd Location Business and Marketing EXPO 2025 will be held at the Tokyo Hamamatsucho Industrial Trade Center, gathering over 100 organizations focused on harnessing the potential of geolocation data. Established in 2020, the LBMA Japan (Location Business and Marketing Association) has grown significantly, now representing more than 100 member companies that emphasize innovative marketing strategies and services based on location data.

As the use of geolocation data has evolved, especially post-COVID, a multitude of successful applications has emerged. This event aims to spotlight the latest trends and breakthroughs in leveraging location data across a spectrum of sectors, from academia to government and private enterprises. Participants will benefit from insights shared by industry leaders through keynotes, seminars, and panel discussions.

Event Highlights

The EXPO will feature:

• - 42 Exhibitor Booths showcasing the latest geolocation solutions from various sectors
• - More than 20 Presentations on cutting-edge location-based marketing strategies and technologies
• - Free Admission with pre-registration required, offering access to valuable networking opportunities for visitors and industry professionals alike.

Keynotes and seminars will cover a wide range of topics including:

• - Advanced techniques in area marketing using geolocation data
• - The intersection of privacy, AI, and real-time data in enhancing business operations
• - Insights into how location data analytics can foster innovative business models in the digital age.

Featured Speakers & Topics

Prominent figures from various organizations will share their expertise, including:

• - Kota Kawashima, Representative Director of LBMA Japan, discussing the future of geolocation business
• - Kaito Kobayashi from the Ministry of Internal Affairs and Communications, presenting on privacy considerations in smartphone usage
• - Experts from leading companies like SoftBank, Zenrin Data Computing, and Geo Technologies, focusing on practical applications of geolocation data.

Exhibit and Networking Opportunities

The event will not only serve as a hub for knowledge sharing but will also provide networking opportunities with industry leaders and fellow professionals. Participants are encouraged to bring business cards for effective networking.

With an expected attendance of over 1,000, the EXPO is open to anyone interested in the latest developments in location-based marketing. Each booth will represent a unique perspective on how to integrate geolocation data into business models, ensuring that attendees gain valuable insights into current market trends.

Registration Information

To attend, individuals must register online and bring two business cards to the venue. For more details about the event and to register, visit the official LBMA Japan website at LBMA Japan EXPO 2025.

Conclusion

Join us in Tokyo for this unmissable opportunity to explore the advancements in geolocation data business practices and discover how these insights can transform your organization. The 2nd Location Business and Marketing EXPO 2025 is poised to be a pivotal event for those looking to stay ahead in the rapidly evolving landscape of location-based services.