#Japan #Tokyo #animal welfare #WOVEN #Cat Theme

WOVEN: Merging Fashion with Philanthropy

The Tokyo-based, Mexico-made Mercado bag brand WOVEN is taking a bold step towards social responsibility. Starting from the Spring/Summer 2026 season, the brand will donate 3% of the sales from its cat-themed products to support the activities of the NPO Alama/Tokyo Tierheim, which focuses on rescuing and rehoming abandoned dogs and cats.

This initiative reflects WOVEN's commitment to not only provide stylish and functional products but also to contribute positively to society.

A Rising Star in Cat-themed Merchandise

The products from WOVEN have been gaining immense popularity, especially the cat-themed series featuring whimsical yet practical items such as cat face bags, bag fur covers, and cat-shaped pouches. The unique designs and high utility have gained overwhelming support, with many popular colors selling out instantly. Responding to this success, WOVEN decided to launch the donation project to use everyday fashion as a means for societal contribution.

Where the Donations Go

The funds raised from this initiative will be allocated towards various essential expenses related to the care and adoption of abandoned animals, including:

• - Medical expenses for rescued dogs and cats
• - Vaccination costs
• - Facility maintenance expenses
• - Operational costs for adoption activities

Alama/Tokyo Tierheim provides help to numerous animals who have lost their homes due to various circumstances, such as hoarding situations or the health crises of their previous owners. Currently, many dogs and cats are still waiting to find their forever homes, and this initiative aims to support those efforts, ensuring that more lives can be saved and rehomed.

The attached images showcase some of the animals currently under the care of NPO Alama.

A New Option for Social Contribution

WOVEN stands as a brand that aims to bridge the gap between daily fashion and social responsibility. By integrating the concept of giving back into their products, customers are empowered to support animal welfare simply by shopping.

About WOVEN

WOVEN is not just a brand; it encapsulates the essence of cultural fusion. It combines the weaving skills of Mexican artisans with the innovative vision of a Tokyo-born designer, resulting in beautifully crafted Mercado bags tailored for the contemporary lifestyle. Here are some highlights of the bags offered:

• - Optimized for Japanese lifestyles with easy-to-hold leather handles for comfortable use
• - A blend of luxury and durability with nylon lining to protect contents
• - Lightweight and beautifully hand-crafted to prevent clothing damage and maintain shape

Customers seeking fashionable yet functional Mercado bags can find WOVEN products available on platforms like Rakuten and ZOZOTOWN.

WOVEN remains dedicated to sustainability and social contribution, intending to expand its positive impact alongside the growth of the brand.

Contact Information

• - Brand Name: WOVEN
• - Official Instagram: WOVEN Instagram

For further inquiries related to this initiative, please reach out to Earth Marketing:

• - Address: 2F Ryogoku Sakurai Building, 4-38-16 Ryogoku, Sumida-ku, Tokyo
• - Email: [email protected]
• - Website: Earth Marketing Website