#Japan #Fukuoka #Haruulala Organic #COVEROSS #UV-Cut Blanket

Introducing Haruulala Organic's UV-Cut Blanket for Babies

As concerns about UV rays and scorching temperatures heighten, Haruulala organic has taken a significant step forward by launching its first-ever UV-cut blanket, featuring the award-winning COVEROSS® technology. This innovative product is designed to shield babies from harmful UV rays while maintaining the soft, organic feel of cotton that parents love.

The Inspiration Behind the Product

Founded with the mission to create eco-friendly baby clothing, Haruulala organic has extensively utilized organic cotton. However, increasing UV radiation and extreme heat have led to a demand for greater functionality in baby products. Consumers and the development team advocated for a solution that combined natural materials with advanced protective technology. This sparked the collaboration with hap Inc., the creators of the renowned COVEROSS® technology.

The Advantages of COVEROSS® Technology

COVEROSS® is a cutting-edge textile technology that provides customization without compromising material quality. Awarded the Minister of State for Science and Technology Prize at the 11th Technology Management and Innovation Awards, COVEROSS® enhances traditional fabrics with high-performance UV protection. This collaboration marks a pivotal achievement in Haruulala organic's journey to protect infants from the sun's rays.

Three Key Features of the New Blanket:

1. Advanced UV Protection: Thanks to COVEROSS®, the blanket offers an impressive 97.4% UV cut, safeguarding delicate baby skin without altering the fabric’s texture.

2. Ease of Use: Whether in a stroller or a baby carrier, parents can simply drape the blanket over their little ones, ensuring instant UV protection without the hassle of applying sunscreen.

3. Soft Organic Cotton: The blanket is made from three layers of organic cotton gauze, guaranteeing the same cherished softness for snuggling.

Insights from the Companies Behind the Product

Haruulala Organic Representative, Masato Nakamura, expressed his excitement about the partnership with hap Inc. He emphasized that their objective has always been to balance functionality and comfort while addressing social issues. This collaboration opens up new avenues for creating valuable products that enrich customer experiences.

On the other hand, hap Inc. Representative, Moto Suzuki, reflected on the challenges faced during development, acknowledging the persistent efforts of their team to achieve the desired fabric feel combined with UV protection. Both representatives are eager for future collaborations, aiming to continue innovating products for families with newborns.

Product Overview

• - Name: UV-Cut Three-Layer Gauze Blanket
• - Release Date: April 16, 2026
• - Price: ¥4,950 (tax included)
• - Availability: Available on the official Haruulala organic online store: Haruulala Organic Official Site

About Haruulala Organic

Founded in 2017, Haruulala organic is a brand dedicated to providing soft, eco-friendly organic cotton baby and children's clothing. In addition to creating products that are gentle on a baby's skin, they strive to reduce environmental impact through sustainable practices. Haruulala sets an example by employing local workers in Bangladesh to eliminate child labor and using renewable energy for their production.

This commitment to quality and sustainability not only helps babies lead healthier lives but also supports the environment.

For more information, visit Haruulala Organic and discover their mission to create safe and beautiful products for children.