#Japan #Shinjuku #Benesse #Shimajiro #Koala March

A Sweet Collaboration: Koala March Meets Benesse

In an exciting new collaboration, popular snack brand Lotte is set to launch a limited edition of its beloved Koala March biscuits featuring iconic characters from Benesse Corporation. Starting October 1, 2026, at noon, pairs of Shimajiro and Korasho will join the ranks of the Koala March lineup, bringing joy to children and parents alike.

Introduction to the Characters

Shimajiro is a well-known character from Benesse's early childhood education program, Kodomo Challenge, aimed at children aged 0-6. His cheerful and curious nature captures the hearts of young audiences, as he explores and learns about the world around him. On the other hand, Korasho is the mascot for Benesse's Shinken Seminar, a home study service tailor-made for elementary school students. With a passion for helping students succeed, Korasho embodies the spirit of education and thrives on encouraging children to do their best.

A Sweet Treat with a Mission

The release of "Shimajiro & Korasho no March" is not just about introducing adorable characters to the snack market; it reflects a larger mission shared by both Lotte and Benesse. The collaboration aims to combine the enjoyment of snacking with the joy of learning, creating a delightful experience for families. Since its debut in 1984, Koala March has been a favorite due to its crunchy texture and creamy chocolate filling, making it not only a treat but also a treasure trove of designs with over 365 variations. This unique project marries the fun of tasty treats with the educational values embraced by Benesse.

Details of the Limited Edition Product

The exclusive treat will feature a beautifully designed package with 10 original illustrations, representing both characters in playful poses as Koalas. These will surely thrill fans and collectors alike. The product will be available in a limited run of just 4,000 sets, highlighting its special nature—making this a must-have for any fan of either brand.

• - Product Name: Shimajiro & Korasho no March
• - Quantity Available: 4,000 Sets Only
• - Sales Period: October 1, 2026, at noon to October 18, 2026, at 23:59
• - Purchase Channel: Lotte Online Shop
• - Contents: 10 Boxes (1 Set)
• - Price: 3,980 JPY (including tax and shipping)

Exclusive Design

The packaging for this limited edition will feature a special collaboration design, highlighting Shimajiro and Korasho in their Koala forms. It’s a celebration of creativity and joy, enveloping the magic of childhood and learning within each bite.

Conclusion

Lotte's introduction of these cherished characters in their iconic Koala shape signifies a delightful blend of entertainment and education. The alignment of their brands—the joyful snacking experience offered by Koala March and the emphasis on learning from Benesse—can now bring families together, making snack time as enjoyable as study time. Lotte continues to thrive as a brand dedicated to innovative experiences, reinforcing connections across generations. Don't miss out on this unique opportunity to savor these delightful treats!

For further exploration of Lotte’s entire range and the exciting details of this collaboration, visit the official Lotte Website.