New Hotspot Opens at Yufuin's Kinrinko Lake: Hokusai Graphic and Musumusu

Revitalizing Yufuin: Hokusai Graphic and Musumusu

In the picturesque area of Yufuin, Kinrinko Lake, a new chapter has begun with the simultaneous reopening of two distinct brands: Hokusai Graphic, known for its traditional Japanese umbrellas, and Musumusu, a spa goods brand focused on wellness. This dual opening, which took place on January 20, 2026, reflects a remarkable blend of Japanese culture and a contemporary wellness experience.

A Fusion of Japanese Culture and Wellness

Yufuin has long been a hub for traditional Japanese beauty and culture. With the growing interest in experiential tourism, these two brands provide visitors not just shopping experiences but also engaging activities that allow them to immerse themselves in Japanese traditions. Hokusai Graphic offers umbrellas adorned with designs inspired by the renowned Ukiyo-e artist Katsushika Hokusai, while Musumusu introduces wellness items that elevate relaxation and self-care practices.
This new landmark is not just about purchasing goods; it encourages visitors to indulge their senses and engage in activities that enrich their time in Yufuin.

Design and Accessibility

The revitalized stores boast an inviting exterior that captures the eye of passersby. Incorporating a façade with traditional lanterns and prominent signage, the design aims to draw attention from afar. The layout of the stores allows visibility from the street, enticing explorers to step inside. Furthermore, the thoughtful design considerations, such as maximizing natural light and optimizing pathways for easier navigation between displays, create a serene shopping environment.

Hokusai Graphic: Bringing Color to Yufuin

Hokusai Graphic stands out with its vibrant umbrellas that combine traditional patterns and modern aesthetics. It pays homage to the timeless beauty of Japanese culture while making a statement with its striking designs. These umbrellas not only serve practical purposes but are also cherished mementos that visitors like to bring home after exploring Yufuin. They are perfect for both daily use and special occasions, making them a versatile addition to any collection.

Musumusu: Wellness on the Go

Musumusu embraces the philosophy of “Relax and be yourself,” focusing on items that enhance your relaxation experiences, whether at home or while traveling. The brand offers products like sauna hats and innovative wellness goods that integrate functionality with contemporary design. Musumusu invites customers to discover their own unique paths to relaxation, blending traditional Japanese bathing culture with modern convenience.

A New Tourist Attraction

The strategic reopening of Hokusai Graphic and Musumusu in the Kinrinko Lake area complements the overall attractiveness of Yufuin, highlighting the balance between traditional culture and contemporary wellness. By providing visitors with a space where they can experience, shop, and unwind, these two brands set a new standard for tourism in this cherished region.

The dual store opening at Yufuin aims to enhance the local landscape, making it not just a visual feast but also a place for unforgettable experiences.

Store Information

- Location: 1551-11 Kawakami, Yufuin-cho, Yufu City, Oita Prefecture (near Kinrinko Lake)
- Hours: 9:30 AM - 5:00 PM (Hours may extend to 5:30 PM from March to November)
- Products Offered:

- Hokusai Graphic: Japanese umbrellas and traditional crafts
- Musumusu: Sauna hats and spa items

As these two brands invite visitors to discover the beauty of Japanese culture intertwined with wellness, they are set to play a pivotal role in enriching the allure of Yufuin and its Kinrinko Lake area.

About Hokusai Graphic

Hokusai Graphic specializes in umbrellas that feature traditional Japanese motifs and bold, contemporary designs. Echoing the timeless appeal of the legendary artist Katsushika Hokusai, they offer umbrellas designed for daily use and are available for purchase both in-store and online.

- Website: Hokusai Graphic
- Social Media: X | Instagram

About Musumusu

Musumusu finds inspiration in traditional Japanese bathing culture, aiming to provide a unique way for travelers to relax. Their collection balances minimalistic trends with practical design, making wellness products accessible and enjoyable for all age groups.

- Website: Musumusu
- Social Media: X

About Wagokoro Co., Ltd.

Founded with a vision to promote Japanese culture globally, Wagokoro Co., Ltd. encompasses a variety of brands, offering kitschy goods to a wide audience. Their commitment to preserving traditional craftsmanship while embracing modern aesthetics ensures a legacy that resonates with both local and international consumers.