ABC Mart Unveils New Interpretations of Vans' Iconic 'Authentic' Sneaker Line

ABC Mart Introduces New Styles for Vans' Beloved 'Authentic'

In celebration of the 60th anniversary of Vans, ABC Mart is set to launch three new styles of the iconic 'Authentic' sneaker beginning June 18, 2026. This redesigned line will be available at ABC-MART stores nationwide and on their official online store. The new visuals will feature Vans riders, surfer Mikey February and skater Ruby Lilley, showcasing the vibrant spirit of these models.

The Roots of 'Authentic'

Originally debuted as 'Style 44' in 1966, the 'Authentic' model marked Vans' entry into the sneaker world. Known for its durable canvas upper and the grippy waffle-patterned outsole, this enduring design has captured the hearts of many. It has evolved alongside various cultural phenomena including skateboarding, music, and art, becoming a signature piece for the brand.

This latest release features three distinctive lines: 'Duck Canvas,' 'Archive,' and 'Leopard.' Each offers a unique twist while honoring the original silhouette that has remained a staple for decades.

Duck Canvas

The 'Duck Canvas' line incorporates a sturdier duck canvas material, setting it apart from conventional canvas options. The muted color palette and minimalist design make these sneakers adaptable for various styles. Whether you're dressing up or keeping it casual, 'Duck Canvas' is a versatile addition to any wardrobe.

Leopard

The 'Leopard' design boldly merges classic sneaker aesthetics with a striking leopard pattern. Available in a classic yellow and a more subdued black option, this model promises to stand out while catering to a range of personal styles. It is especially suitable for those looking to add a touch of flair to their outfits.

Specifications

- Product Name: Authentic Duck Canvas

Available Colors: DUCK CANVAS RED, DUCK CANVAS PEW, DUCK CANVAS BLU
Size Range: 22.5cm to 30.0cm (0.5cm increments)
Price: 8,250 JPY (including tax)

- Product Name: Authentic Archive

Available Colors: ARCHIVE MULTI, ARCHIVE BLACK
Size Range: 23.0cm to 30.0cm (0.5cm increments)
Price: 8,250 JPY (including tax)

- Product Name: Authentic Leopard

Available Colors: LEOPARD BLACK/INCENSE, LEOPARD BLACK/PEWTER
Size Range: 22.5cm to 30.0cm (0.5cm increments)
Price: 7,700 JPY (including tax)
Release Date: Early July for Leopard model.

Meet the Featured Riders

Ruby Lilley

Ruby Lilley, a professional skateboarder from Oceanside, California, made waves in the skateboarding scene early in her career. Born in 2006, she transitioned from ballet and ballroom dancing to skateboarding at the age of ten. Ruby made her X Games debut at fifteen and won a silver medal in 2022. A proud member of the Vans global skate team, she will represent the U.S. in women's skateboarding at the upcoming Paris 2024 Olympics, where her dynamic riding style is set to inspire the next generation.

Mikey February

Mikey February, a professional surfer hailing from Cape Town, South Africa, captivates the surfing world with his unique style that seems to dance on the waves. He made history in 2018 by joining the World Surf League Championship Tour as a trailblazing black surfer from Africa. Since 2014, he has built a strong relationship with Vans, contributing to their global surf team. Mikey’s graceful yet powerful approach to surfing continues to impress audiences worldwide.

Company Overview

- Company Name: ABC Mart, Inc.
- CEO: Kiichiro Hattori
- Location: 48F, Azabudai Hills Mori JP Tower 1-3-1, Minato-ku, Tokyo
- Established: June 6, 1985
- Business Scope: Retail of footwear, clothing, and miscellaneous goods, along with product planning, manufacturing, and sales.