Voting for the 2025 Sanrio Character Awards Kicks Off with Fun 40th Anniversary Initiatives
April 10 marked the beginning of the much-anticipated 2025 Sanrio Character Awards, celebrating 40 years of charm and creativity. This year’s event is particularly special as it unveils unique initiatives, such as the ‘Jump Up Award’ and the ‘40th Anniversary Special Award,’ making it the destination for fervent fans of Sanrio characters.
Sanrio, headquartered in Shinagawa, Tokyo, has brought us over 450 characters since its inception. The Sanrio Character Awards, which started in 1986 with the company’s newsletter, has garnered a loyal fanbase. In total, 90 beloved characters are competing this year under the exciting theme ‘Jump to the Future!’ The event will feature various engaging activities aimed at enhancing fan interaction, including the anticipated ‘Jump Up Game’ available on the voting website.
One of the highlights of this year's awards includes acknowledging characters that rise significantly in rankings, honored with the ‘Jump Up Award’. Additionally, the character that ranks 40th will receive the unique ‘40th Anniversary Special Award’, giving a nod to their significant journey in the character ecosystem. Expect to see character leaders from past years, like Cinnamonroll, Pochacco, and Kuromi, all vying for the top spot, as well as a strong showing from My Melody and Little Twin Stars, who are also celebrating major anniversaries.
The voting process is straightforward, allowing fans to cast their votes online daily. Additionally, those making purchases at Sanrio stores during the voting period can receive voting credits, making it easy to support their favorite characters. A special campaign will also invite fans to predict the character that will secure the 40th position, with exclusive items as rewards for accurate predictions.
Get ready for a fun-filled celebration of Sanrio’s beloved characters as the excitement builds towards the reveal of the winners. Fans can also craft personalized merchandise through the online service ‘MY SANRIO’, where they can choose from 90 characters to create unique goods. With activities designed to inspire joy and connection, the 2025 Sanrio Character Awards is not to be missed!
The anticipation for this year also brings potential surprises. Will Cinnamonroll clinch a sixth consecutive victory? Or could up-and-comers like Pochacco and Kuromi shake things up? Stay tuned for updates and participate enthusiastically in the voting process to help your favorite character shine! For detailed information, visit the official voting website at Sanrio Voting.
Sanrio, headquartered in Shinagawa, Tokyo, has brought us over 450 characters since its inception. The Sanrio Character Awards, which started in 1986 with the company’s newsletter, has garnered a loyal fanbase. In total, 90 beloved characters are competing this year under the exciting theme ‘Jump to the Future!’ The event will feature various engaging activities aimed at enhancing fan interaction, including the anticipated ‘Jump Up Game’ available on the voting website.
One of the highlights of this year's awards includes acknowledging characters that rise significantly in rankings, honored with the ‘Jump Up Award’. Additionally, the character that ranks 40th will receive the unique ‘40th Anniversary Special Award’, giving a nod to their significant journey in the character ecosystem. Expect to see character leaders from past years, like Cinnamonroll, Pochacco, and Kuromi, all vying for the top spot, as well as a strong showing from My Melody and Little Twin Stars, who are also celebrating major anniversaries.
The voting process is straightforward, allowing fans to cast their votes online daily. Additionally, those making purchases at Sanrio stores during the voting period can receive voting credits, making it easy to support their favorite characters. A special campaign will also invite fans to predict the character that will secure the 40th position, with exclusive items as rewards for accurate predictions.
Highlights of the Event:
- - Voting Period: April 10 – May 25, 2025
- - Initial Rankings Release: April 15, 2025
- - Midterm Results: May 13, 2025
- - Final Results Announcement: June 29, 2025, at SANRIO FES 2025 in Yokohama.
Get ready for a fun-filled celebration of Sanrio’s beloved characters as the excitement builds towards the reveal of the winners. Fans can also craft personalized merchandise through the online service ‘MY SANRIO’, where they can choose from 90 characters to create unique goods. With activities designed to inspire joy and connection, the 2025 Sanrio Character Awards is not to be missed!
The anticipation for this year also brings potential surprises. Will Cinnamonroll clinch a sixth consecutive victory? Or could up-and-comers like Pochacco and Kuromi shake things up? Stay tuned for updates and participate enthusiastically in the voting process to help your favorite character shine! For detailed information, visit the official voting website at Sanrio Voting.
Topics Entertainment & Media）
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