#Japan #Tokyo #Harry Potter #Butterbeer #Tom Felton

Magical Realm Unveiled: The Harry Potter Shop Harajuku

On August 14, 2025, Japan welcomed its very first flagship Harry Potter Shop in the heart of Harajuku. This exciting addition to Tokyo’s vibrant landscape is nestled along Omotesando, a renowned shopping haven known for its cultural and fashion-forward vibe. Drawing inspiration from the enchanting Forbidden Forest of Hogwarts, this retail space emerges as a magical destination for fans of all ages.

The immersive store showcases a wide array of exclusive merchandise, including limited-edition items and favorites like Chocolate Frogs and Butterbeer. It also features the highly anticipated Butterbeer Bar and photo opportunities including a spot themed around the beloved Chocolate Frogs.

The grand opening festivities saw the surprise appearance of Tom Felton, known for his role as Draco Malfoy in the beloved movies, alongside Japanese entertainer Sō Matsushima from the group timelesz, who is a long-time fan of the series. Their celebratory toast with Butterbeer highlighted their shared passion for the magical world.

Event Highlights

The event unfolded in a setting reminiscent of the Forbidden Forest, beautifully crafted with elements like owls and towering trees. Matsushima, embracing his Slytherin roots, sported an outfit infused with house pride. He expressed delight in witnessing how the store allowed fans, both seasoned and new, to immerse themselves into the Harry Potter universe. “It’s larger than I imagined! It fully encapsulates the essence of Harry Potter, ensuring that even those less familiar with the series will find joy here,” he exclaimed.

The store's attention to detail astounded him, particularly the lifelike representation of Buckbeak, igniting memories from his childhood. As a devoted fan since elementary school, Matsushima shared his heartfelt admiration for Malfoy, discussing how over time, his appreciation for the character's complexity deepened.

Felton, too enthusiastic about the shop’s opening, remarked on his love for Japan and the thrill of being back. His back-and-forth with Matsushima was filled with humor and nostalgia as they reminisced about past experiences, including their first meeting—a delightful encounter laden with admiration. The shared journey of their fan experiences helped build a genuine connection.

A Magical Shopping Experience

As guests explore the impressive space, they will discover designated areas for Hogwarts houses, showcasing an assortment of apparel and inspired products unique to the Harajuku location. From Gryffindor to Slytherin, fans can indulge in their house pride through curated collections tailored to their preferences. Visitors will also find an escalator adorned with enchanting decor, enhancing the experience as they wade deeper into this magical world.

The second floor takes the wizarding experience up a notch with exclusive art from MinaLima and an array of personalized items, including custom-embroidered Hogwarts robes. Every corner of the shop is designed to make fans feel as if they’ve stepped directly into the wizarding world.

A charming area inspired by Honeydukes, the wizarding world’s favorite sweet shop, offers an enticing selection of Magical treats, including Bertie Bott’s Every Flavor Beans and Chocolate Frogs. Opportunities for memorable photo ops are also available, adding a fun twist for visitors.

Savor the Magic with Butterbeer

No visit to the Harry Potter Shop would be complete without indulging in the signature Butterbeer. The Butterbeer Bar offers a cozy space to sample this whimsical drink, complemented by special Harajuku-exclusive treats such as the Backbeak Man—a delightful pizza-flavored dish modeled after the magical creature.

Shop-exclusive merchandise includes stylish sweats, tees, and collectibles designed for all ages, ensuring everyone leaves with a piece of the magic. Tom Felton expressed his excitement about the shop’s offerings, sharing his desire to collect everything Slytherin available, while Matsushima highlighted the appeal of sharing these magical experiences with fans.

Conclusion

As the event wrapped up, the duo raised their Butterbeers in celebration symbolizing the vibrant culture of the Harry Potter fandom in Japan. Felton praised the shop, claiming it as one of the best he’s ever seen, full of delightful nostalgia. Matsushima echoed his sentiments, inviting all fans—old and new—to embark on this magical journey. The Harry Potter Shop Harajuku is not just a retail space, but a dream-like landscape for fans to explore and cherish the wonders of the wizarding world thus stay tuned for an unparalleled shopping adventure!

About the Shop

Location: 6 Chome-31-17 Jingumae, Shibuya City, Tokyo 150-0001, Japan
Opening Hours: 11:00 AM - 9:00 PM
Official Website: Harry Potter Shop Harajuku