#China #Beijing #Borussia Dortmund #Emma #CSTS Enterprises

CSTS and Borussia Dortmund: Bringing Football Culture to China

CSTS Enterprises, a prominent player in the media, entertainment, sports, and travel tech industries, has unveiled a strategic collaboration with the legendary Bundesliga club Borussia Dortmund (BVB). This partnership aims to deepen football culture and engagement with youth and fans across Mainland China. At the heart of this initiative is BVB's cherished mascot, EMMA, who will serve as a focal point for various fan-driven events and activities.

Enhancing Fan Connections with Borussia Dortmund

As one of the most popular European football clubs in China, Borussia Dortmund has cultivated a robust connection with local supporters over the last decade. EMMA, the club’s beloved mascot, has become a familiar and entertaining presence at football festivals, community events, and youth programs. This partnership is set to spotlight EMMA through a carefully curated range of initiatives designed to forge stronger connections with Chinese fans.

The collaborative efforts will include:

• - Football Events and Matchday Experiences: Engaging activities surrounding BVB matches to enhance the fan experience.
• - Youth Training Initiatives: Grassroots programs aimed at nurturing young talent in football.
• - Community Outreach Programs: Charity initiatives designed to positively affect the local communities.
• - Travel and Sports Activations: Events that celebrate global football culture.

Expanding Engagement Through the Asia Tour

CSTS will further support Borussia Dortmund's impending Asia Tour, which focuses on broadening accessibility and engagement for fans in the region. Key elements of this tour include:

• - Exclusive Content Creation: Behind-the-scenes insights and content centered on fan engagement during the tour.
• - Match Ticket Distribution: Allocating tickets to enhance participation across various cities.
• - Regional Sponsorship Exposure: CSTS branding will feature prominently in tour promotions, amplifying visibility.
• - Meet-and-Greet Events: Fans will have opportunities to meet BVB legends in key cities, such as Guangzhou, Nanjing, and Chengdu.

Fostering Community and Youth Development

This partnership underscores the importance of grassroots football and community involvement. EMMA will physically participate in CSTS’ activations, attending youth training sessions and welfare institute visits to inspire the next generation of football enthusiasts. The collaboration aligns with CSTS's commitment to providing meaningful football experiences while supporting Borussia Dortmund's strategy for fan engagement, focusing on grassroots development, digital innovation, and community outreach.

The partnership not only fosters a deeper connection between fans and the sport but also aims to create lasting value for communities throughout China. More specific announcements regarding event dates and further initiatives will be shared in the coming weeks, adding to the excitement around this significant collaboration.

About CSTS Enterprises

CSTS Enterprises is a dynamic group integrating media, entertainment, sports, and travel technology. By developing and partnering with various intellectual properties, CSTS aims to create compelling experiences that resonate with diverse audiences globally. The company is known for its initiatives such as Generation C and PremierX, alongside collaborations with global events like the FIFA World Cup and Formula 1.

About Borussia Dortmund

Founded in 1909, Borussia Dortmund (BVB) is among Germany's most iconic football clubs, averaging over 80,000 spectators at matches in their home ground, Signal Iduna Park. The club's commitment to fan engagement and community unity, underpinned by a 50+1 fan-ownership policy, aims to ensure affordable ticket pricing and authentic fan experiences. Known for its passionate fan culture, embodied in the famed “Yellow Wall,” BVB is dedicated to creating memorable and inclusive football experiences.

This partnership between CSTS and Borussia Dortmund marks a significant step toward bridging the gap between Chinese fans and European football culture, with a shared vision for widespread community impact and youth development in the sport.