#None #electric vehicles #Smart Mobility #AITO

AITO Launches New Era of Luxury Electric Vehicles

At the recent IAA MOBILITY 2025 exhibition, AITO, a leading brand in high-end smart electric vehicles, unveiled its latest global product range featuring the AITO 9, AITO 7, and AITO 5 models. These vehicles are specifically designed and localized for Middle Eastern markets, marking a significant milestone in AITO's commitment to delivering globally certified models that adhere to international market entry standards. This initiative aims to provide an advanced experience of what is termed 'new luxury' in intelligent mobility, catering to the demands of discerning consumers worldwide.

Redefining Luxury through Intelligence

AITO has conceptualized 'new luxury' as a fusion of traditional luxury's exceptional performance and design with cutting-edge intelligent features. This philosophy integrates intelligent performance, smart driving assistance, enhanced safety features, intelligent cockpits, advanced chassis technology, and smart manufacturing. The result is a synergy of traditional and technological luxury, enabling AITO to transform state-of-the-art technologies into tangible aspects of luxury, continuously pushing the boundaries of luxury experiences in electric vehicles powered by new energy sources.

A standout feature of this new range is the Super Range-Extender Technology, which signifies a new era in hassle-free driving performance. SERES’s latest generation system showcases three notable attributes: ultra-quiet operation, high integration, and exceptional efficiency. With a thermal efficiency of 44.8% and power conversion efficiency that can create 3.65 kWh of electricity from a liter of fuel, these vehicles rank among the industry's finest in extended-range applications. This technology ensures a safer, quieter, and more energy-efficient mobility experience across diverse driving scenarios.

As of August 2025, AITO has recorded cumulative sales of over 770,000 vehicles equipped with the REEV version in China, indicating that 70% of the driving distances are achieved in purely electric mode. This not only enhances the driving experience but also significantly reduces carbon emissions, reflecting AITO's commitment to sustainability.

Intelligent Driving Assistance

AITO's advanced driving assistance technology has garnered widespread acclaim in the Chinese market. Vehicles equipped with AITO's smart driving assistance system have collectively traveled over 3.45 billion kilometers, aiding more than 621,000 users. This system adeptly navigates various challenging scenarios, including roundabouts, tight turns, and narrow lanes, delivering an innovative driving assistance experience characterized by 'one-touch arrival.' By enhancing safety and responsiveness through real-time multi-directional perception, AITO’s system empowers users to maneuver through complex environments with ease.

Comprehensive Safety Standards

AITO firmly believes that 'safety is the ultimate luxury.' This philosophy drives the enhancement of both passive and active safety features, culminating in a premier intelligent safety system. As a pioneer in scenario-based safety philosophy within the industry, AITO provides comprehensive solutions that encompass life safety, performance integrity, data security, health protection, privacy, and cybersecurity, ensuring robust protection throughout the vehicle's lifecycle.

An Intelligent Cockpit Experience

The AITO intelligent cockpit is designed to meet the diverse needs of users in terms of driving, entertainment, and professional requirements. Easily navigable through multi-device interaction and screen configurations, it allows multiple users to enjoy various streamed files or the same content simultaneously. Enhanced functionalities like customizable dashboards and screensavers feature prominently, delivering a leading-edge intelligent cockpit experience. Leveraging deep learning from expansive language models, the cockpit ensures effortless interaction with artificial intelligence, whether for everyday conversations, smart device control, or personalized services.

Localization for Regional Needs

The models tailored for the Middle East exemplify extensive R&D efforts, ensuring complete alignment with local driving conditions and regional customer preferences. AITO's intelligent cockpit supports multilingual interaction and local digital ecosystem integration, enhanced by an improved hardware performance tailored to the unique environments of the Middle East. These vehicles undergo rigorous testing in extreme conditions, such as deserts, and feature sand-resilient components, optimized thermal management systems, and active grille closing mechanisms to adapt to high temperatures. Additional features such as speed limit warnings and Arabic signage ensure compliance with local regulations, including eCall standards in the UAE.

Global Strategy and Commitment to Innovation

AITO's global strategy is bolstered by extensive testing across Europe, Asia, and the Middle East, seamlessly verifying product resilience in varied conditions. With models now certified for market entry in the UAE, AITO is equipped to better meet local demands with a competence center based in Amsterdam and a manufacturing base in Indonesia, while expanding localized centers worldwide to enhance product quality and user experiences.

The foundation of AITO's 'new luxury' philosophy stems from relentless efforts and substantial investments in technological R&D, creating a significant expertise gap. This commitment is further enriched by deep collaboration with leading global industry partners, merging worldwide knowledge to conceptualize extraordinary products. At its core lies an unwavering resolve to 'serve users wholeheartedly,' ensuring every innovation is rooted in user needs, delivering intelligent luxury experiences that resonate with and earn the trust of customers globally, making each journey an epitome of 'new luxury.'