Experience the Delight of Hakota Melon Fair in Shinjuku: A Culinary Adventure

Enjoy the Hakota Melon Fair in Shinjuku!

The Hakota Melon Fair is back, and this year promises to be more extravagant than ever. Running from May 26 to June 15, this culinary event celebrates the peak season of melons from Hokota City in Ibaraki Prefecture. With a record-breaking 27 stores participating across LUMINE Shinjuku, LUMINE EST Shinjuku, and NEWoMan Shinjuku, guests can look forward to a delightful gastronomic experience.

What are Hakota Melons?

Hokota City, located in Ibaraki, is renowned for producing Japan's highest value of melons. The region’s warm climate and fertile soil contribute to the melons' exceptional sweetness and aroma. The two standout varieties, 'Ibaraking' (green-fleshed) and 'Quincy' (orange-fleshed), showcase the quality of Hokota’s melons.

- Ibaraking: A local breed with refreshing sweetness, thick and smooth texture, and juicy flesh.
- Quincy: Boasting beautiful orange flesh, this variety offers a mellow sweetness and smooth mouthfeel.

These exceptional melons will be showcased in a range of exclusive sweet treats and savory dishes throughout the event. Whether you are a fan of fruity desserts or savory melon dishes, there’s something for everyone!

Special Products Available

Visit the LUMINE AGRI SHOP on the platform “Ailumine”, where you can order the exquisite Ibaraking melons directly from Hokota City! This limited-time offer will be available from May 26 to June 4, ensuring you won’t miss the chance to indulge in this local treasure.

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About LUMINE AGRI PROJECT

The LUMINE AGRI PROJECT aims to bridge the gap between urban living and agriculture, fostering connections and educational opportunities surrounding food. This initiative encourages urban dwellers to explore the richness and diversity of food, enhancing their daily lives. By embracing healthy eating habits, the project endeavors to cultivate a sense of well-being and mindfulness in daily routines.

LUMINE is more than just a shopping destination; it’s a hub for experiencing the best of local agriculture. Through events like the Hakota Melon Fair, the community is invited to enjoy the seasonal delights while learning about the sources of their food.

Event Details

- Title: Hakota Melon Fair
- Duration: May 26 (Mon) - June 15 (Sun)
- Location: LUMINE Shinjuku / LUMINE EST Shinjuku / NEWoMan Shinjuku
- Number of Participating Stores: 27

Please note that the menu may change without prior notice and some items may be available in limited quantities, so come early to avoid disappointment.