Physicians Formula Unveils Next Generation of Physicians Coalition for 2025
The Next Chapter of Physicians Formula
Physicians Formula, renowned for its innovative and clinically-backed beauty products, has recently announced the launch of its 2025 Physicians Coalition. This new structure reinforces their long-standing dedication to providing affordable beauty solutions without compromising on quality. Founded in 1937 by allergist Dr. Frank Crandall, the brand was built on the foundation of hypoallergenic products, aiming to cater to individuals with sensitive skin. The latest formation of the Physicians Coalition aims to guide consumers in making informed choices about their beauty regimens.
As part of the coalition, an esteemed group of healthcare professionals has been assembled, including an allergist and three dermatologists. Their goal is to advise on healthy beauty practices suitable for all skin types. This advisory board serves as a contemporary extension of the brand’s original physician-founded roots, enhancing the trustworthiness and effectiveness of its offerings.
Alice Chen, Chief Marketing Officer at Markwins Beauty Brands, expressed the brand’s mission succinctly: “As a physician-founded brand, we know that today’s consumers seek expert-backed products without a premium price tag.” The collective expertise of the coalition aims to bridge the gap between consumer needs and professional guidance in skin health.
Meet the Physicians Coalition Members
The 2025 Physicians Coalition boasts a diverse group of distinguished physicians:
- - Dr. LanAnh Do is a board-certified allergist with certifications in Allergy and Immunology, Pediatrics, and Internal Medicine. With a focus on treating asthma and allergies, her work has earned her a place among the
Topics Consumer Products & Retail）
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