Revolutionizing Travel: The Launch of MIMARU My Page Using Web3 Technology

A New Era for Travelers: Introducing MIMARU My Page

In a significant shift towards a more streamlined travel experience in Japan for foreign visitors, Cosmos Initia Group has officially launched the innovative MIMARU My Page, a platform that utilizes cutting-edge Web3 technology. The implementation begins from January 14, 2026, at MIMARU's network of apartment hotels, operated by Cosmos Hotel Management, in collaboration with UPBOND, recognized for its Web3 authentication technology, Login3.0.

The Power of Login3.0

By integrating Login3.0, MIMARU guests will benefit from enhanced online check-in capabilities with minimal information required. This innovative system will enable users to manage reservation details and MIMARU points seamlessly. The objective is to develop a travel experience where a single ID allows for a smooth and enjoyable journey by giving personalized recommendations based on user preferences and verified information.

Furthermore, this collaboration between UPBOND and Cosmos Initia is not just limited to online check-in. Future initiatives include the introduction of AI agent services and the exploration of stablecoin virtual currencies through MIMARU, set for experimental trials in 2024.

Understanding Login3.0 Features

Login3.0 is designed for user safety and convenience, offering an advantage over traditional methods and even regular SSO systems that usually restrict service use to a single provider. Unlike typical online systems where information management is centralized within corporate entities, Login3.0 empowers individuals to take control of their data across multiple services seamlessly.

Here’s how Login3.0 stands out:

Feature	General Login	Standard SSO	Login3.0
-----	----	------	------
Data Management	Company	Company	Individual
Password Management	Service-specific	One for each provider	One for all
Cross-Service Usage	Required individual sign-ups	Limited to the same provider	Seamless across different providers

Alleviating Information Management Burdens

Recognizing the challenges faced by tourists, who often navigate multiple services and encounter repetitive identification and data entry processes, Cosmos Initia kicked off its Login3.0 initiative in 2023 with platform development. The company conducted trials at two MIMARU facilities, focusing on passport pre-registration and luggage delivery services, enhancing both privacy and ease of use.

To further enrich the travelers' experience, Cosmos Initia and UPBOND have entered into a foundational capital and business alliance aimed at realizing a potent partnership for developing seamless travel experiences. The increased dependence on user-friendly solutions stems from the burdens that foreign visitors, especially families, encounter at various stages of their journey, including those hassle-inducing services requiring repetitive personal data entry.

The nearly 90% market share of foreign families at MIMARU embodies the demand for more straightforward and safer travel experiences, an area that MIMARU My Page intends to bridge through comprehensive data management.

What is MIMARU My Page?

Utilizing UPBOND’s Login3.0, MIMARU My Page allows users to manage their personal information directly via their smartphone and securely provide necessary data as they navigate various services. A single ID connects their reservation, membership, and check-in information, eliminating redundant input and reducing the hassle associated with individual service usage. This service streamlines the check-in process and reservation management.

Future Aspirations

The future of MIMARU My Page does not end with basic features. Plans are in place to offer customized travel advice based on users' approved information, including family structure and travel motivations. By collaborating with external services related to dining, transportation, and activities, MIMARU aims to create a holistic travel experience platform.

Additionally, UPBOND and Cosmos Initia are exploring implementing AI agents for external service suggestions and bookings, alongside tracking referral incentives through stablecoin distributions. With such transformative advancements, MIMARU is set to redefine travel experiences for international families visiting Japan.

For more on MIMARU, visit MIMARU Hotels and learn more about its sustainability initiatives here.