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Sword Festival 2025 - A Celebration of Culture and Beauty

The much-anticipated Sword Festival 2025 is set to unfold on Marui Web Channel, featuring a lineup of 20 captivating merchandise inspired by Japanese swords. Organized by Marui Co., Ltd., under the leadership of President Masahiro Aono, this festival represents a significant step in promoting sword culture to enthusiasts across Japan and beyond.

A Rich Cultural Experience

The Sword Festival is not just an event; it is a cultural celebration aimed at enticing more people to appreciate and enjoy the rich heritage of Japanese swords. This year’s festival has forged partnerships with ten prominent institutions nationwide, amplifying its reach and impact. The collaborative effort echoes a shared desire to connect enthusiasts with the rich narratives surrounding each sword.

Each of the participating swords boasts original artwork that reflects its historical significance and individual beauty. The festival-ready items range across 13 distinct products that embody the essence of each sword’s story and charm.

For this event, every purchase comes with the chance to receive exclusive giveaways that add an extra layer of excitement to the festival experience. The special site will also feature insights about each sword's history and highlights, elevating visitors’ engagement with this revered cultural landscape.

Exciting Product Lineup

The festival promises a variety of exquisite items, all designed to enhance your sword appreciation experience. Notably, this year's exclusive products include:

• - Monoculars: Each priced at 15,400 yen (tax included), these antique-style binoculars are a perfect blend of nostalgia and functionality. Designed for museum visits, they ensure a clear and bright view of intricate details and stunning craftsmanship. Complemented by an exclusive original cloth, they promise to elevate your sword-viewing experience.

• - Sacoshes: Priced at 9,900 yen (tax included), these bags are crafted from materials by Kosugi Orimon, a renowned band manufacturer. The sophisticated design, featuring motifs of swords and flowers, encapsulates traditional aesthetics fine-tuned with modern sensibilities, making it a versatile accessory for casual outings and events.

• - Multi Cases: At a price of 3,300 yen (tax included), this elegant case mimics an antique book in its design, providing ample storage for essentials like tickets, passports, or personal notes. Its practical yet chic design is appealing for everyday use.

• - Sword Body Cushions: Available from 6,600 to 22,000 yen (tax included), these cushions bring the enchanting presence of your favorite sword into your home, merging comfort with striking decor. Each design is tailored to reflect actual sword dimensions, making them perfect companion pieces for your living spaces.

• - 2-Way Necklaces: Costing 12,100 yen (tax included), these necklaces blend delicate motifs with bold flowers, allowing wearers to switch between styles while invoking sentiments tied to their favorite swords. Each piece comes with engravings specific to the respective sword, adding a deeply personal touch.

Exclusive Purchase Benefits

Attendees purchasing merchandise during the festival will receive a sword card featuring the design of the sword depicted in the festival's key visual. This is an exceptional keepsake that commemorates your involvement in the celebration.

A Journey through Sword Culture

In addition to unique merchandise, the event offers special initiatives. Participants can embark on memorable journeys to visit sword-keeping institutions. Each location will host original photo spots reflecting the essence of the swords they house, creating charming opportunities for social media snaps.

Moreover, downloadable smartphone wallpapers featuring designs inspired by the swords will be available, enhancing the immersive experience of this cultural celebration.

Event Overview

• - Special Site: Marui Web Channel
• - Event Duration: November 14, 2025, 12:00 - November 30, 2025, 23:59

Note: Items will only be available through the online store, ensuring unique festival-exclusive products are offered to all sword enthusiasts. Don’t miss out on this vibrant celebration of culture and history!