Wego and Tourism Authority of Thailand Unveil New Campaign to Captivate Middle Eastern Travelers

Wego and Thailand's Tourism Board Team Up

Wego, a leading travel app and the premier online travel marketplace in the MENA region, has announced an exciting partnership with the Tourism Authority of Thailand (TAT). This collaboration aims to reignite travel enthusiasm among Middle Eastern explorers toward one of Asia's most beloved destinations—Thailand. Launching a well-strategized campaign, the partnership sets out to showcase the rich culture, wellness, culinary delights, and serene ecotourism experiences available in Thailand.

The initiative comes at a time when global travel is regaining momentum, and there's a strong desire among travelers to seek new adventures. Mamoun Hmidan, Wego's Chief Business Officer, emphasizes that Thailand has historically been a favorite for travelers from MENA. “It's no longer just about gorgeous beaches,” he states. The country is evolving into a diverse destination that caters to all types of travelers—from families and luxury seekers to adventure enthusiasts. Whether it's participating in holistic retreats in Chiang Mai, enjoying island-hopping activities in Krabi, or embarking on culinary trails in bustling Bangkok, visitors are invited to uncover Thailand’s multifaceted offerings.

The marketing campaign will utilize digital, mobile, and social media platforms to reach potential travelers. Wego will curate personalized travel deals and itineraries that resonate with local audiences, particularly focusing on family-friendly options and authentic experiences that highlight Thailand's beauty and warmth. Ahman Mad-adam, the Director of TAT's Dubai Office, remarked on the strategic nature of this partnership, asserting that Wego’s position as an industry leader makes them ideal allies in showcasing the essence of ‘Amazing Thailand’ to Middle Eastern travelers.

Moreover, 2025 marks the launch of the 'Amazing Thailand Grand Tourism and Sports Year.' This initiative is designed to highlight Thailand's admirable blend of traditional heritage with modern luxuries, offering a plethora of experiences for all tastes. From halal tourism options to immersive cultural and sporting events, this year is truly promising for international visitors. TAT outlines five must-do experiences for tourists—What to Taste, Try, Buy, Seek, and See—to encourage deeper exploration into Thailand’s profound and captivating culture.

With regard to accessibility, Thailand boasts a welcoming environment for MENA travelers. Many regional citizens can enter Thailand with either a visa-free or visa-on-arrival system, thus enhancing its appeal. Travelers will also find excellent infrastructure to support halal options, prayer facilities, and Arabic-speaking services, making it more convenient for visitors.

Drifting beyond the traditional hotspots, travelers are encouraged to appreciate the landscape's thrilling offerings, including lesser-known retreats that emphasize sustainable and responsible travel practices. Wego also aims to showcase Thailand's all-year-round appeal with affordably luxurious experiences, solidifying its status as a top destination for 2025 and beyond.

Founded in 2005, Wego has grown to become the largest online travel marketplace in MENA and is headquartered in both Dubai and Singapore, with regional offices in several major cities, including Bangalore and Riyadh. With powerful and user-friendly technology, Wego allows its users to swiftly compare prices across hundreds of airlines, hotels, and other online travel services, ensuring they can find the best available offers without hassle.

Wego and the Tourism Authority of Thailand are poised to lead travelers on an unforgettable journey through Thailand's vibrant culture and breathtaking landscapes, paving the way for a new era of exploration in 2025 and beyond.