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Segway Powersports Expands Off-Road Adventures at EICMA 2025

Segway, a global leader in micromobility and consumer robotics, has taken significant strides in enhancing the off-road experience at the international motorcycle and accessories exhibition, EICMA 2025, held from November 4-9 in Milan. The company's latest innovations, showcased under the slogan "SHOCKWAVE INCOMING", highlight the iFun system, an intelligent platform that transforms every off-road journey into an engaging and memorable adventure.

With advanced features, the iFun system elevates off-road activities by integrating smart technology, such as:

• - Polygonal Intelligent Video Recognition: This feature automatically records and compiles highlights into shareable clips, ensuring that no memorable moment goes undocumented.
• - Team Voice Communication: Users can stay connected during group rides, enhancing coordination and teamwork through real-time voice chat.
• - Smart Navigation and Data Synchronization: Riders can track routes, trails, and trip statistics, all accessible anytime and anywhere, thanks to seamless cloud connectivity.

These advancements make off-road experiences not just about conquering terrain – they are now enriched with social interactions and shared memories.

Introducing New Products

In addition to the iFun system, Segway revealed its brand new 2026 product lineup specifically designed to enhance off-road utility vehicles (UTVs). The highlight of this range is the Super Villain SX20T 4, engineered for delivering exceptional power and thrill. It boasts a newly tuned power system that generates 6% more output, exceeding 250 horsepower. Its spacious four-seat layout ensures family and friends can share the excitement, while top-tier suspension paired with 35-inch off-road tires assures stability and comfort across diverse terrains.

The UT10 Pro HVAC model stands out as an ultimate all-rounder UTV, catering to both performance and everyday practicality. It features an upgraded transmission for smoother responses and a fully enclosed cabin that provides climate control and comfort in all weather conditions.

Not to be overlooked, the AT10 W Mud is designed for fearless conquerors with its impressive water-crossing capabilities of up to 1 meter and a robust 97 horsepower engine, ready to dominate muddy landscapes. Its 58-inch wide-body design enhances stability and maneuverability, making it an excellent choice for adventurous terrains.

Commitment to Innovation and Connectivity

Segway Powersports continues to redefine what off-road vehicles can accomplish, blending high-performance capabilities with smart technology. Their growing product portfolio now caters to a wide range of lifestyles and landscapes, from extreme adventure vehicles to versatile models designed for leisure and everyday use.

Guided by the brand's ethos, "Fear No Place," Segway is set to pave the way for future innovations in intelligent off-road mobility, tackling complex challenges, exploring new frontiers, and fostering unforgettable experiences within vibrant communities. As they look toward the future, Segway aims to make all adventures smarter, more connected, and above all, more enjoyable for users globally.

Attendees at EICMA 2025 can experience the thrill of Segway's latest offerings firsthand at booth A74, Hall 18.

About Segway

Founded in 1999, Segway revolutionized micromobility with the introduction of its groundbreaking Personal Transporter, igniting global enthusiasm for the future of personal transport. With a mission of "Simply Moving," Segway's goal has always been to simplify the movement of people and goods while enhancing efficiency and overall daily experiences. Over the years, Segway has set new standards in short-distance transportation and consumer robotics, continually expanding the horizons of innovation. Today, as a world leader in micromobility solutions, Segway's offerings extend well beyond their origins, encompassing electric scooters, go-karts, e-bikes, motorsports vehicles, and personal robots, all powered by pioneering technologies that solidify their commitment to future mobility.