CellPoint Digital Unveils One Source Orchestration for Travel Retailing Payment Strategies
In a landscape where airlines and travel merchants are shifting towards more personalized retailing under the Offer-Order-Settle-Deliver (OOSD) model, payment processes have remained a critical yet flawed area. Recognizing the pressing need for advancement, CellPoint Digital has recently launched One Source Orchestration (OSO), the first payment optimization platform specifically crafted for this evolving retail framework.
OSO addresses the historical issues of fragmentation and high costs in the travel payment sector. By streamlining operations from dynamic offers and inventory fulfillment to managing ancillary sales and multi-payer transactions, OSO empowers travel merchants to maximize the revenue opportunities inherent in OOSD models. Initial projections suggest that the implementation of OSO could drive an improvement in payment flow-through rates by 2% to 13%, depending on varied operational factors.
The OSO platform is designed to tackle the unique challenges posed by the travel industry. Whether it’s facilitating transactions that involve multiple merchants or shoppers, managing points-plus-cash bookings, or settling ancillary sales across different currencies, OSO's modular architecture provides a streamlined experience without additional operational burdens.
Beyond just facilitating payment, OSO provides travel merchants with a robust processing capability, capable of handling up to 10,000 transactions per second and ensuring maximum reliability with 99.999% uptime. The cloud-native infrastructure supports a wide array of payment methods and fraud prevention solutions, making it a comprehensive answer to the current market’s challenges.
As Kristian Gjerding, CEO of CellPoint Digital, notes, “We are witnessing a transformative period within the travel industry, necessitating a payment solution tailored for today’s retail environment.” OSO is crafted to ensure seamless, localized payment experiences, driving profitability and efficiency for merchants.
The OSO platform positions CellPoint Digital as the only travel-centric provider of a scalable orchestration tool covering the entire payment supply chain. This unique positioning allows for rapid adaptation to retail advancements while efficiently supporting global expansion strategies and various payment ecosystems.
According to a report by McKinsey, advanced retailing models could contribute an additional $45 billion in airline value by 2030. OSO acts as the crucial infrastructure necessary to harness this potential, enabling features like dynamic pricing, personalized bundles, and the elimination of operational bottlenecks.
By focusing on payment optimization, OSO is instrumental in capturing revenue that was previously lost due to inefficient payment processes. Failed transactions and declines that often result in abandoned bookings are now mitigated through an intelligent system that utilizes AI and machine learning to enhance approval rates, potentially increasing them by as much as 25%.
OSO’s capabilities extend beyond immediate payment solutions; it supports travel merchants venturing into new markets by simplifying the integration of local payment options, enabling multi-currency transactions, and addressing regional fraud challenges. The platform's APM hub, rules engine for payment configurations, and local fraud protection help ensure consistent experiences across diverse geographies and channels.
This integrated approach not only boosts customer satisfaction but also builds a foundation for significant scalability as travel merchants expand their operations.
Beyond merely addressing payment pain points, OSO establishes a new benchmark for how transactions can enhance the airline and travel retail landscape. It offers a comprehensive control layer for managing diverse payment providers and methods and includes functionalities for ticket adjustments, refund processing, and itinerary changes. This integrated system simplifies cross-border transactions and real-time order processing while maintaining high security.
As Gjerding concludes, “OSO ensures that the customer remains the focal point while driving significant business outcomes.” The ability to increase approval rates, lower costs, offer broader payment choices, and enhance security will undoubtedly benefit both travelers and the brands that cater to them. OSO is poised to redefine the future of travel retail.
CellPoint Digital is regarded as a leader in payment orchestration tailored for the global travel and hospitality sector. Through its innovative One Source Orchestration Platform, CellPoint Digital revolutionizes digital payment transactions, enabling merchants to expand their payment ecosystems, enhance customer payment experiences across various channels, and intelligently optimize every transaction. The company operates in various global markets, maintaining offices in key locations such as Copenhagen, Dallas, and Dubai. To learn more about OSO, visit www.cellpointdigital.com.
Revolutionizing Payment Processes
OSO addresses the historical issues of fragmentation and high costs in the travel payment sector. By streamlining operations from dynamic offers and inventory fulfillment to managing ancillary sales and multi-payer transactions, OSO empowers travel merchants to maximize the revenue opportunities inherent in OOSD models. Initial projections suggest that the implementation of OSO could drive an improvement in payment flow-through rates by 2% to 13%, depending on varied operational factors.
Navigating the Complexities of Travel Payments
The OSO platform is designed to tackle the unique challenges posed by the travel industry. Whether it’s facilitating transactions that involve multiple merchants or shoppers, managing points-plus-cash bookings, or settling ancillary sales across different currencies, OSO's modular architecture provides a streamlined experience without additional operational burdens.
Beyond just facilitating payment, OSO provides travel merchants with a robust processing capability, capable of handling up to 10,000 transactions per second and ensuring maximum reliability with 99.999% uptime. The cloud-native infrastructure supports a wide array of payment methods and fraud prevention solutions, making it a comprehensive answer to the current market’s challenges.
A Custom-Fit Solution for Modern Retail
As Kristian Gjerding, CEO of CellPoint Digital, notes, “We are witnessing a transformative period within the travel industry, necessitating a payment solution tailored for today’s retail environment.” OSO is crafted to ensure seamless, localized payment experiences, driving profitability and efficiency for merchants.
The OSO platform positions CellPoint Digital as the only travel-centric provider of a scalable orchestration tool covering the entire payment supply chain. This unique positioning allows for rapid adaptation to retail advancements while efficiently supporting global expansion strategies and various payment ecosystems.
Unlocking New Revenue Potential
According to a report by McKinsey, advanced retailing models could contribute an additional $45 billion in airline value by 2030. OSO acts as the crucial infrastructure necessary to harness this potential, enabling features like dynamic pricing, personalized bundles, and the elimination of operational bottlenecks.
By focusing on payment optimization, OSO is instrumental in capturing revenue that was previously lost due to inefficient payment processes. Failed transactions and declines that often result in abandoned bookings are now mitigated through an intelligent system that utilizes AI and machine learning to enhance approval rates, potentially increasing them by as much as 25%.
Global Scalability and Integration
OSO’s capabilities extend beyond immediate payment solutions; it supports travel merchants venturing into new markets by simplifying the integration of local payment options, enabling multi-currency transactions, and addressing regional fraud challenges. The platform's APM hub, rules engine for payment configurations, and local fraud protection help ensure consistent experiences across diverse geographies and channels.
This integrated approach not only boosts customer satisfaction but also builds a foundation for significant scalability as travel merchants expand their operations.
Setting a New Standard in Travel Payments
Beyond merely addressing payment pain points, OSO establishes a new benchmark for how transactions can enhance the airline and travel retail landscape. It offers a comprehensive control layer for managing diverse payment providers and methods and includes functionalities for ticket adjustments, refund processing, and itinerary changes. This integrated system simplifies cross-border transactions and real-time order processing while maintaining high security.
As Gjerding concludes, “OSO ensures that the customer remains the focal point while driving significant business outcomes.” The ability to increase approval rates, lower costs, offer broader payment choices, and enhance security will undoubtedly benefit both travelers and the brands that cater to them. OSO is poised to redefine the future of travel retail.
About CellPoint Digital
CellPoint Digital is regarded as a leader in payment orchestration tailored for the global travel and hospitality sector. Through its innovative One Source Orchestration Platform, CellPoint Digital revolutionizes digital payment transactions, enabling merchants to expand their payment ecosystems, enhance customer payment experiences across various channels, and intelligently optimize every transaction. The company operates in various global markets, maintaining offices in key locations such as Copenhagen, Dallas, and Dubai. To learn more about OSO, visit www.cellpointdigital.com.
Topics Consumer Technology）
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