Pacify Launches New Web Portal Enhancing Virtual Lactation and Doula Support

Pacify Expands Online Access to Maternal Support



For over a decade, Pacify has been instrumental in providing families with reliable virtual lactation assistance. On October 1, 2026, the company took a significant step forward by launching a new web portal that enhances the accessibility of their vital lactation and doula services. This initiative aims to cater to families who face difficulties accessing care through mobile devices, thereby eliminating barriers that many parents encounter.

Web Portal Expansion


The newly introduced web portal allows families to easily connect with Pacify's extensive network of International Board Certified Lactation Consultants (IBCLCs) and certified doulas directly through a web browser. Often, families might not have access to a smartphone or experience limitations related to mobile data or poor cellular coverage. With the addition of the web-based platform, those challenges are actively addressed.

Melanie Silverman, CEO of Pacify, emphasized that "Access to care should never depend on what kind of mobile phone you have or how much data you have left." By transitioning from a mobile-centric approach to providing services via web browsers, Pacify is making it simpler for parents to seek assistance whenever they need it.

Key Features of the New Web Portal


Families can now take advantage of several features available through the portal:
  • - On-Demand Access: Parents can initiate immediate video or audio consultations with lactation consultants, providing them with necessary feeding support at any time.
  • - Scheduled Visits: Users can conveniently book consultations with lactation specialists and prenatal or postpartum doulas through the portal.
  • - Provider Messaging: Quick communication with lactation consultants or doulas is made easy for any immediate questions or concerns.
  • - Resource Access: Families can explore a comprehensive library filled with maternal and infant health resources

These enhancements position Pacify to better serve parents by offering various ways to access maternal health care, ensuring that critical support is just a click away.

Collaboration with Health Partners


Pacify's services extend beyond individual families, partnering with various organizations, including health plans, WIC programs, Medicaid agencies, and hospitals. The introduction of the web portal serves as a valuable resource for these partners, especially in reaching families who might face technological barriers in accessing maternal health services. Silverman highlighted that while a mobile-first approach benefits many, it cannot be the singular option. The web access allows the organization to engage further with a broader family demographic, ensuring that every parent receives the assistance they deserve.

"Web access allows us to reach more families while keeping our focus right where it belongs—connecting parents with expert lactation consultants and doulas for the care they need and deserve," Silverman added. This commitment emphasizes Pacify's mission to deliver meaningful engagement while achieving measurable health outcomes for partner organizations.

To learn more about Pacify's services and how families can benefit, visit www.pacify.com. Health plans, WIC programs, and potential enterprise partners interested in enhancing virtual care access can find further information on their dedicated page for organizations.

About Pacify


Pacify has built a reputation for connecting families with essential lactation and doula support through various channels, including health plans, state WIC programs, Medicaid agencies, and more. The company aims to provide unmatched personalized maternal and infant care through video calls, phone consultations, messaging, scheduled visits, and on-demand support.

In conclusion, Pacify's new web portal represents a transformative step in how families access lactation and doula services, making vital maternal support accessible and convenient for all.

Topics Health)

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