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The Reimagined UStore at Towson University

Towson University, in collaboration with Follett Higher Education, is set to unveil its newly transformed UStore on March 24, 2026. This partnership represents a significant shift in the retail landscape of the university, driven by a shared commitment to enhance the student experience.

A New Era of Campus Retail

The reopening of the UStore marks the beginning of an innovative chapter in TU's retail evolution. President Mark Ginsberg expresses excitement over this development, stating, "Through the UStore and together with Follett, we will deliver greater value and broader merchandise options for our students." This initiative aims to enrich campus life and strengthen community connections while providing resources that empower students academically and socially.

Expanded Merchandise and Unique Offerings

One of the standout features of the revamped UStore is its wide range of merchandise. Follett's exclusive Campus United brand will debut in the UStore, showcasing classic collegiate apparel such as hoodies, crewnecks, and T-shirts. Additionally, premium lifestyle and performance items from recognized brands like Peter Millar will be incorporated into the collection, ensuring that students have access to quality apparel that promotes school spirit.

Beyond apparel, the UStore will launch the Julia Gash line, which features hand-drawn illustrations of iconic landmarks and traditions associated with Towson University. These products not only serve as great gifts but also foster a deeper connection between the university and its community.

An Enhanced Shopping Experience

The new UStore is designed to function as a vibrant hub for campus activities. It will support events including Admitted Students Day, Orientation, Welcome Week, Homecoming, and Commencement. With state-of-the-art online browsing capabilities and upgraded customization features, the store promises a seamless shopping experience for students, staff, and alumni alike.

Family and Alumni Engagement

To strengthen the bond between families, alumni, and the university, the UStore will launch an expanded selection of merchandise targeted specifically at these key groups. The collection will include items for “Mom,” “Dad,” and alumni, positioned as perfect gifts that celebrate one’s ties to TU. The diversity in offerings not only satisfies current students but fosters a lasting engagement with those who have moved on.

Innovative Approach to Course Materials

Follett's commitment to student success goes beyond merchandise; it extends to the course materials provided through the UStore. By integrating innovative solutions like digital-first delivery systems, textbook rentals, and greater access to Open Educational Resources (OER), Follett ensures that students receive the necessary materials without unnecessary stress. The incorporation of these resources directly into TU's Learning Management System means that students will be prepared ahead of their first-day classes—a vital step in fostering academic achievement.

Conclusion

The newly reimagined UStore at Towson University exemplifies both institutions’ dedication to fostering an inclusive and supportive community. With its comprehensive range of products and services, it is poised to become a cornerstone of the student experience, enhancing not only academic support but also the sense of pride and belonging within the TU community. As Towson University continues to push boundaries, the UStore stands as a testament to its promise of opportunity and excellence.

About Towson University and Follett

Towson University is committed to providing a rich and diverse educational experience, catering to nearly 20,000 students and offering a variety of degree programs. Follett Higher Education, serving over 7.5 million students across North America, is a leader in educational retail and services, amplifying the academic journey through resource accessibility and innovative solutions.