#USA #Istanbul #Beko #water conservation #Glacier Preservation

Beko's Commitment to Water Preservation

As World Water Day approaches on March 22, Beko, a renowned name in home appliances, is highlighting the critical role of water conservation under the theme "Glacier Preservation." The company recognizes that mitigating water waste is not just a matter of environmental responsibility; it can also lead to significant financial savings for households.

Saving Water and Money

Beko has observed that households can drastically cut their water and energy bills by investing in modern, efficient appliances. The significant improvements in water consumption demonstrate how technology has advanced since the 1990s. For example, washing machines that once used over 65 liters of water per cycle now typically require around 46 liters—a reduction that showcases the innovation in the home appliance sector. Similarly, dishwashers that once guzzled about 20 liters can now do the job with less than 10 liters.

Hakan Bulgurlu, the CEO of Beko, emphasizes the interconnectedness of glaciers and the water we use daily. He states, "Each drop of water saved in homes contributes to our collective effort to address water scarcity, exacerbated by climate change and glacier retreat." He further notes that as glaciers continue to melt, the importance of home water-saving measures becomes even more pronounced.

Innovative Water-Saving Solutions

Beko has been at the forefront of developing intelligent solutions for water conservation. The company’s appliances focus on maintaining high performance while actively reducing water and energy use. For instance, Beko's SaveWater dishwasher utilizes only 6.9 liters of water for a complete cycle, storing water from the final rinse safely for reuse in the next wash. This process allows families to save an estimated 2.6 liters of water with each wash.

Moreover, the Beko's washing machines and tumble dryers operate synergistically: the tumble dryer collects water from its cycle and feeds it back into the washing machine for the next load. Such innovations not only optimize performance but also reshape household water use.

Beko’s AI-powered dishwasher takes efficiency a step further by automatically adjusting wash cycles based on dirt levels and load size. This feature can save as much as 50% in energy, water, and time while ensuring impeccable cleanliness of the dishes.

Additionally, the AutoDose system in Beko washing machines accurately measures the load size and fabric type, optimizing detergent usage and reducing water consumption by 25%. This sophisticated algorithm ensures precise water use during the rinsing phase, contributing to remarkable savings.

A Sustainable Manufacturing Vision

Beko's eco-conscious approaches extend beyond their products. The company has set ambitious sustainability goals, aiming to reduce water withdrawal in manufacturing by 25% by 2040 and increase water recycling to 35%. This commitment underscores Beko's recognition that protecting water resources is integral to combating climate change.

As part of their climate action strategy, Beko targets a reduction of 42% in Scope 1 and Scope 2 emissions by 2030. Furthermore, the company aims for a staggering 90% reduction in emissions by 2050, aligning with the global climate targets validated by the Science Based Targets Initiative (SBTi).

Encouraging Individual Action

In light of World Water Day, Beko encourages everyone to contribute to water conservation. Suggestions include:

• - Choosing water-efficient appliances
• - Adopting water-saving habits in daily life
• - Supporting organizations focused on glacier preservation and climate action

Through its efforts, Beko aims to ensure that future generations have access to this invaluable resource. This World Water Day, the company reaffirms its commitment to responsible water management, inviting individuals and communities to join in the vital work of securing a sustainable water future.

About Beko

Beko is a leading international home appliance manufacturer with a presence in over 55 countries. It prides itself on innovative technology and sustainability, having achieved significant milestones in corporate responsibility and environmental efforts. With a vision of "Respecting the World, Respected Worldwide," Beko is committed to enhancing lives while safeguarding the planet.

For more information on Beko's initiatives and products, visit Beko's Corporate Website.