#Japan #Tokyo #JR East #Ecute Ueno #Cookie Fair

Discover the Cookie Wonderland at Ecute Ueno

In the heart of Ueno, the Ecute Ueno complex, operated by JR East Cross Station Development Company, will be a cookie lover's paradise from January 5 to February 8, 2026. As we transition back into our daily routines after the New Year, it's the perfect time to indulge in a sweet treat or two.

A Hidden Gem of Cookies

Did you know that Ecute Ueno is a hidden treasure trove of cookies? Among a plethora of treats including cakes, donuts, and traditional Japanese sweets, this venue boasts an impressive array of cookies. The "Gather Around, COOKIE LOVERS!" fair will showcase everything from classic and unique cookies, to delightful animal-themed cookies that are hard to resist. Not to mention, for those who just can't get enough of cookies, there will be charming cookie-themed goods available as well.

Featured Cookie Delights:

• - Benz Cookies (Snack Park): Mini Gift tin featuring freshly baked soft cookies in adorable soldier cans.
• - Jiiichiro: Bitter caramel-sandwiched cookie, infused with orange peel, encased in a delicious chocolate coating.
• - Kinnyon Bakery: Handmade forest cookies available in flavors such as cafe nut and caramel nut, emphasizing a crunchy texture.
• - Social Good Roasters: Offering airy meringue cookies packed with nuts, big cookies, and almond cookies that inspire indulgence.
• - A La Campagne: Assorted butter cookies with nut and chocolate chip enhancements.
• - Yoku Moku: Signature Cigares of chocolate-infused butter dough, sure to satisfy.
• - Plus, a variety of traditional French cookies by Rain, each with its own unique flavor.

Charming Animal Cookies to Adore

Not only will gourmet cookies tempt your taste buds, but also irresistible cookie designs inspired by animals, perfect as treats and gifts:

• - Coffee & Virginie Clamae: Original icing cookies inspired by café lattes.
• - Kaki no Ki Zaka Quatre: Adorable panda cookies made from rich butters, perfect for that sweet tooth craving.
• - Yuhheim: Two varieties of panda butter cookies, delightfully crunchy yet soft.

Event Pop-Up: Exclusive Offerings from MOTCH

For the first time, the cute snack brand MOTCH will debut a limited-time shop, offering delectable rabbit-shaped cheesecakes filled with mochi and red bean paste, all on a crunchy almond cookie base. This pop-up will be available from January 5 to January 18, 2026, in the event space.

Cookie Merchandise Galore!

But the excitement doesn't end with just cookies. For those who want to extend their love for sweets, adorable cookie-themed merchandise will include cookie-shaped magnets and charming mini-capsule collections capturing regional snacks.

Special Treat for COOKIE LOVERS

During the fair, shoppers can take advantage of a unique stamp card that offers discounts for multiple purchases. Anyone who collects three stamps will receive a special gift: a small cookie gift can from Benz Cookies.

Join Us for the Cookie Celebration!

As we celebrate all things cookie-related, make your way to Ecute Ueno for a festive experience. Indulge in your favorites or discover a new cookie delight to bring joy to your days.

Event Details:

• - Fair Title: Gather Around, COOKIE LOVERS!
• - Dates: January 5 - February 8, 2026
• - Location: Ecute Ueno (within JR Ueno Station, 3rd floor)

For more information, check out the official website of Ecute Ueno. Whether you're enjoying a warm beverage at home or on your daily commute, take a moment to treat yourself to the sweet wonders awaiting you in this hidden cookie haven!