#United States #Atlanta #Hemp Beverage Alliance #Hemp Beverage Expo #Jage Media

The Upcoming Hemp Beverage Expo: Pioneering the Future of Hemp Beverages

The Hemp Beverage Expo is set to be the largest event of its kind, showcasing a diverse array of hemp beverage brands. Taking place from July 9-11 at the Omni Atlanta Hotel in Georgia, this year’s expo promises to elevate the industry and provide unparalleled networking opportunities.

A Historic Gathering

This event, organized by the Hemp Beverage Alliance—which boasts over 325 members across the United States, Canada, and the United Kingdom—is not just any trade show. It's a major milestone for the hemp beverage industry, and it aims to drive transactions, enhance distribution channels, and foster investment in a rapidly growing market. The expo will facilitate peer learning experiences crucial for professionals in this sector.

Christopher Lackner, the founder and president of the Hemp Beverage Alliance, emphasized the significance of this expo: “As we witness unprecedented consumer demand and states developing regulatory frameworks, our expo provides the perfect platform for stakeholders to connect and innovate in this exciting space.”

Showcasing the Best in Hemp Beverages

Attendees will have the incredible chance to sample products from over 100 leading brands, including well-established names like Nowadays, Keef Brands, and Kiva Confections, alongside blossoming newcomers such as Ayrloom and Cornbread Hemp. For the first time, all exhibitors are set to offer samples of their infused products right on the expo floor, giving attendees a firsthand experience of what these beverages have to offer.

The fun won't stop there—an official afterparty on July 10 at SKOL Brewing Company promises to transform the venue into a fully immersive hemp-infused beverage bar, amplifying the networking potential after a day of exploration and learning.

Insightful Panels and Discussions

In addition to retail opportunities, the expo will host several panels featuring industry experts discussing diverse and timely topics such as:

• - Finding Cooler Space in Convenience Stores and Gas Stations: Innovative marketing strategies to place hemp beverages in prime selling spots.
• - Expanding Your Portfolio with Hemp: Insights into diversifying product lines.
• - Funding Strategies for Hemp Beverage Brands: Best practices for attracting investors in this burgeoning market.
• - Exploring Emerging Formats in Hemp Beverages: A look at new product formats that captivate consumer interest.

Notable speakers include Dylan Lowery, COO of Cantrip, and various key players who are shaping the future of the hemp beverage landscape, such as Kathy Williams, Senior Category Manager for Minuteman Food Mart in the Carolinas.

Registration Details

Interested participants can find detailed registration information on the expo’s official website. Members of the Hemp Beverage Alliance will receive special discounts on attendee registration, exhibit opportunities, and sponsorships, making this event accessible to a wider audience committed to fostering the hemp beverage category.

About the Organizers

The Hemp Beverage Alliance is dedicated to crafting a vibrant and sustainable industry through educational resources, advocacy, and partnerships. They aim to inform consumers and retailers while also establishing best practices in labeling and manufacturing. Meanwhile, Jage Media specializes in launching successful trade events tailored to emerging industries, focusing on consumer packaged goods (CPG).

With the hemp beverage sector predicted to grow significantly—approaching an estimated $20 billion—the Hemp Beverage Expo appears set to be a pivotal event that will propel brands and stakeholders into the next phase of market development, fostering innovation and collaboration.

For more information on attending or participating in the event, potential exhibitors and sponsors can reach out to the provided contacts for inquiries, while consumers can explore the growing variety of hemp beverages that are shaping the market’s future.