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PR TIMES Announces Best101 for Press Release Award 2025

PR TIMES, a leading press release distribution company based in Tokyo, has unveiled its finalists for the 2025 Press Release Award, selecting 101 exemplary entries from an astonishing total of 4573 submissions for this year. The selected press releases, now termed 'Best101,' will undergo final evaluation before the winners are announced during the award ceremony, set to take place on October 28, 2025, in celebration of "Press Release Day".

Celebrating the Best of the Best

The Press Release Award was initiated by PR TIMES in 2021 to propagate and develop the culture of releasing press announcements across all domains of business and sector. The sheer volume of submissions this year indicates a growing interest and innovation in press release methodologies. During the initial screening held in early September, all 4573 entries were carefully reviewed by a panel of judges, leading to the selection of the Best101, which not only showcases creativity but also the potential of press releases as a communication tool.

The awards are designed to encourage companies to explore the myriad possibilities of press releases. Each entry reflects significant efforts and aspirations, aligned with the award's mission to broaden the horizons of press release potential. Highlighting the importance of their contributions, 2023 marked the initiation of the Best101 designation, aiming to provide visibility to outstanding works that exemplify the values of creativity and narrative.

In addition, this year, PR TIMES has introduced a dedicated Best101 webpage, allowing easy access to a list of chosen companies, their respective press releases, and comments from the judges. This resource serves as a foundation for other businesses to assess and refine their press release strategies based on the recognized examples.

Award Ceremony Details

The prestigious award ceremony will commence at 13:30, following the check-in process starting at 13:00, on October 28, 2025, at a hotel in Tokyo. Media representatives are warmly invited to attend and report on this significant event. An application form for media participation is available at this link.

About the Press Release Award

The vision behind the Press Release Award is to cultivate an environment where various entities, ranging from large corporations to small businesses and individual creators, can engage in the practice of issuing press releases. By expanding avenues for expression, PR TIMES strives to democratize public relations, ultimately leading to a social impact wherein valuable information can resonate deeply with audiences.

A panel of experts, including media professionals, public relations scholars, and industry veterans, assesses submissions from diverse perspectives, focusing on societal relevance and empathy, along with potential for future growth. With the historical significance of October 28—marked as the day of the world's first press release in 1906—this ceremony not only commemorates the past but also aims toward future advancements in communication.

Honoring All Participants

As part of this year’s initiatives, all applicants will receive an 'Entry Certificate' to recognize their commitment to public relations efforts and their contributions to this vibrant industry. This certificate symbolizes the dedication and time invested by everyone involved in the creation of each press release and the entry process itself.

Additionally, applicants will also gain access to a personal My Page, where they can review their entries, including the background, objectives, and impacts of their efforts. This tool aims to facilitate the reflection on past activities and motivate future endeavors within their teams.

For more information on the Press Release Award and to keep up with updates, applicants and interested parties can visit the official site.

In summary, PR TIMES continues to pave the way for innovative public relations practices through the Press Release Award, acting as a significant catalyst for change and excellence in communication across various domains.