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KNB Communications Launches KNB PRISM™ Index to Evaluate Healthcare Media

In a groundbreaking move for the healthcare marketing sector, KNB Communications has unveiled the KNB PRISM™ index, an innovative tool aimed at assessing the effectiveness of earned media in the health technology, biotech, and life sciences industries. This new index provides a structured framework for evaluating PR performance, bringing much-needed clarity and consistency to a field often marred by ambiguity.

The KNB PRISM™, which stands for Public Relations Impact Scoring Method, promises to revolutionize how healthcare professionals and organizations evaluate their media coverage. Traditional metrics in public relations often fail to convey the true impact of various media placements, leading to an over-reliance on generic measures like impressions or ad value equivalency. Instead, the KNB PRISM™ index assigns a cumulative score ranging from 0 to 1000 based on a multi-faceted approach that takes into consideration numerous weighted dimensions of media coverage.

Key Scoring Dimensions of KNB PRISM™

The index evaluates critical elements that can influence the perceived value of media exposure. Some of the key components considered include:
1. Inclusion of Key Messages: Are the core messages communicated effectively within the coverage?
2. Use of Visuals: Did the media placement include vital visuals such as logos, headshots, or videos?
3. Expert Quotation: Was a subject matter expert quoted or featured as the author?
4. Target Audience Alignment: Does the publication reach the desired audience?
5. Total Reach: How broad is the media outlet's reach?

By assigning different weights to each element, companies can categorize their media placements as limited, moderate, strong, or exceptional based on measurable impacts rather than assumptions. This structured scoring helps healthcare communications teams pinpoint what truly matters in their media strategy.

Chintan Shah, President of KNB Communications, emphasized this transformation by stating, "The KNB PRISM™ index is designed to show what truly moves the needle. Just as Domain Authority simplified messy SEO data into a single number, our system distills a complex array of signals into an accessible format that allows stakeholders to understand value at a glance."

Addressing Sector-Specific Challenges

Unlike general PR platforms that only offer basic media tracking or sentiment analysis, the KNB PRISM™ is specifically crafted for the healthcare, medtech, biotech, and life sciences sectors. The unique scoring model fills a critical gap by providing a distinctive means for health innovators to measure success more effectively.

Other communication executives at KNB noted that while high-visibility quotes from prestigious publications may seem impressive at first, deeper forms of engagement—such as long-form bylines in highly targeted outlets—may ultimately resonate better with key decision-makers. Amy Roberts, Vice President of Communications and Client Services, stated, "KNB PRISM helps quantify that nuance and empowers clients to make sharper, more strategic PR decisions."

Future Potential of KNB PRISM™

To date, the KNB PRISM™ system is available exclusively for KNB Communications' clients; however, there are plans to broaden access to this invaluable tool in response to growing demands for more meticulous, ROI-focused communication strategies in the healthcare and life sciences sectors.

For those looking to better understand their media influence and how to optimize their public relations initiatives effectively, the KNB PRISM™ index represents a substantial advancement in evaluating earned media in healthcare. To explore more about the KNB PRISM™ index and how it can assist healthcare innovators in measuring what truly matters, visit KNB Communications.

About KNB Communications

KNB Communications is a highly regarded, award-winning marketing and PR agency that specializes in health technology, biotech, life sciences, and medical devices. The firm combines extensive industry knowledge with creative communication strategies to help health innovators effectively convey their messages and influence stakeholders in the healthcare landscape.