MIMARU Expands with New Hotel in Osaka, Catering to Family Travelers

MIMARU's Latest Venture in Osaka

MIMARU, a leading brand specializing in family-friendly apartment hotels in Japan, is all set to unveil its newest establishment in Shinsaibashi, Osaka, on September 1. This significant move marks a pivotal moment for the brand as it expands its total number of locations to 28, amassing a total of 1,500 rooms across Japan. This growth reflects the increasing appeal of Osaka, especially among European travelers seeking to explore beyond Tokyo.

In recent years, Osaka has seen a surge in international visitors, particularly from Europe. According to MIMARU, stays by European guests in their Osaka properties grew by 10.4% from 2024 to 2025. This trend is indicative of a broader interest in the city as a travel destination, with guests appreciating not only the vibrant city life but also the rich culture and attractions it has to offer. Internal data from MIMARU shows that the average length of stay in their Osaka accommodations has risen by 5.3%, now averaging 3.09 nights.

The total number of overnight stays in Osaka properties has escalated by 16.2%, highlighting the growing desire among tourists to immerse themselves in local experiences. The Osaka Convention and Tourism Bureau reported a record-breaking 17,635,000 international visitors in 2025, an impressive 21% increase. Moreover, European travelers, who stayed an average of 13.5 nights in Japan, dedicated around 3.7 nights to their Osaka visits, making it clear that additional days in the city enable deeper exploration without needing extra book overnight stays elsewhere.

### Discovering Osaka Beyond the Tourist Path

Osaka offers much more than its famous tourist attractions. Visitors can venture through charming neighborhoods filled with long-established shops, visit fascinating museums, and appreciate historical architecture. Just a short distance from the city center, places like Minoh present opportunities for a leisurely forest walk in the Meiji no Mori Minoh quasi-national park, leading to the picturesque Minoh Falls. Additionally, Koka in Shiga Prefecture, known for its ninja history and only two hours away, provides an engaging day trip destination for those looking to delve into Japan's rich historical tapestry.

### The MIMARU Osaka Shinsaibashi CENTRAL Experience

The MIMARU Osaka Shinsaibashi CENTRAL hotel is conveniently located just two minutes on foot from Shinsaibashi Station. The property boasts 66 spacious rooms, each a minimum of 40 square meters, complete with a kitchen area, dining corner, and laundry facilities. What sets this hotel apart is its ability to accommodate groups; half of the rooms can host up to six family members, catering perfectly to larger travel parties.

Staff members at MIMARU hail from 39 different countries, offering guests a wealth of local insights and unique ideas for day excursions that are often difficult to find online. This, combined with the residential-style spacious accommodations, allows guests to make the most of their stay in Osaka, enriching their travel experience with tailored recommendations and insider tips.

Mao Mochizuki, International PR Manager at Cosmos Hotel Management, emphasizes the brand's commitment to being a comfortable home base for families and friends. “From Tokyo to Osaka and throughout the Kansai region, MIMARU aims to help families and friends feel closer to the places they visit and explore Japan at their own pace.”

MIMARU continues to solidify its reputation as a cornerstone in the hospitality landscape of Japan, effectively catering to the evolving needs of the global traveler and enhancing their experience in one of Asia's most vibrant cities.

For more information about the MIMARU experience, please visit MIMARU's website.