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AB Tasty Launches One Platform for Enhanced Customer Journey Optimization

A New Era in Digital Experience

In a significant move within the digital optimization landscape, AB Tasty, a leading global provider of experience enhancement solutions, has introduced "One Platform." This comprehensive platform is tailored for marketing and product teams, revolutionizing the way they optimize customer journeys across various channels. Launched on September 23, 2025, One Platform combines advanced capabilities for both client-side and server-side experimentation, enabling teams to work more efficiently and cohesively.

Bridging the Gap

As Rémi Aubert, AB Tasty's Co-Founder and CEO, stated, fragmented tools often lead to isolated operations within teams, resulting in disrupted workflows, lost test impacts, and increased chances of errors. One Platform seeks to eliminate these challenges by unifying experimentation, personalization, and feature management in a single, streamlined workspace—enhancing communication and collaboration among product, marketing, and development teams.

Key Features of One Platform

One Platform offers a variety of features designed to meet the needs of modern digital teams:

• - Safe Rollouts: Teams can implement controlled rollouts to validate new features, significantly reducing the risk of deployment failures.
• - Cross-Stack Experimentation: The platform allows for comprehensive performance measurement across different systems, including backend servers, web applications, and mobile devices.
• - Consistent Customer Journeys: With One Platform, teams can ensure that testing and personalization efforts are synchronized across all customer interactions, regardless of the touchpoint.
• - AI-Based Insights: Utilizing artificial intelligence, the platform provides data-driven insights that help teams understand user sentiment and intent, refining the customer experience actions accordingly.
• - Developer-Centric Workflows: Robust APIs, monitoring features, and rollback options empower developers, ensuring they maintain full control over their testing environments.

Accelerating Innovation with Confidence

The launch of One Platform is a testament to AB Tasty's commitment to fostering innovation and swift deployment. With a history of strategic growth—including the acquisition of EmotionsAI and the expansion into areas like recommendations and merchandising—AB Tasty is positioned at the forefront of digital experience optimization.

Alix de Sagazan, Co-Founder and CEO, emphasized the mission of empowering digital teams by integrating client-side and server-side experimentation. By enhancing alignment on outcomes and minimizing deployment risks, the platform accelerates the delivery of real customer value.

Cultivating a Culture of Experimentation

One Platform is more than just a tool; it is a cultural shift towards fostering a robust experimentation framework within organizations. The philosophy of "one test, one insight, one step closer," encapsulates the essence of what AB Tasty aims to achieve—enabling teams to explore the vast possibilities of digital innovation and customer engagement.

About AB Tasty

Founded in 2013, AB Tasty has established itself as a leader in AI-powered experience optimization solutions, helping brands harness the power of personalization, experimentation, recommendations, and search capabilities. With clients that include renowned brands like Kering, McDonald's, Ulta Beauty, and Disneyland Paris, AB Tasty's commitment to delivering exceptional digital experiences is evident. Headquartered in 12 offices worldwide across North America, Europe, and the Asia-Pacific, the company continues to push the boundaries of what's possible in digital marketing and product development. For more information, visit AB Tasty.