#Japan #Matsuya #Mizkan #Saijo

Matsuya Foods Introduces Saijo Teppan Napolitan Hamburger

Matsuya Foods, headquartered in Musashino City, Tokyo, has announced the upcoming launch of a delectable new dish called the Saijo Teppan Napolitan Hamburger. Set to hit the menus on November 18, 2025, this dish is a tribute to the beloved local delicacy from Saijo City in Ehime Prefecture, Japan.

A Unique Blend of Local Flavor and Comfort Food

The Saijo Teppan Napolitan is a well-loved local specialty featuring a delicious medley of pasta and sauce prepared on a sizzling hot plate. This dish stands out due to its signature ketchup-based sauce topped with eggs, delivering a nostalgic yet luxurious taste that many locals cherish. Matsuya's version takes this culinary delight up a notch by pairing it with their juicy hamburger.

The Saijo Teppan Napolitan Hamburger tantalizes the senses with its enticing aroma wafting from the hot plate while offering a flavorful experience combining the soft noodles and a hearty beef patty. Given the substantial portions typical of Matsuya, this innovative dish is crafted to satisfy even the most robust appetites, exemplifying “Matsuya-style sumptuous Western cuisine”.

Collaborating for Flavor

To create this exciting menu item, Matsuya Foods has partnered with Mizkan Corporation, known for its quality condiments, enhancing the overall flavor profile of the dish. Their collaboration ensures that each bite is filled with rich and savory notes that are both satisfying and reminiscent of traditional home cooking. Beyond the original version, Matsuya will also offer a Cheesy Saijo Teppan Napolitan Hamburger, loaded with an abundance of cheese that adds creaminess and depth, making it hard to resist.

Availability and Feedback

The Saijo Teppan Napolitan Hamburger will be available at selected Matsuya locations across Japan starting from the announced date. Prior to the national release, this special dish was trialed in Ehime Prefecture, where it garnered enthusiastic feedback from customers. Many reviewers expressed their delight with comments like, “Delicious!” and “The value for the price is incredible!” This nationwide launch reflects Matsuya's commitment to bringing the essence of local flavors to a broader audience.

Matsuya's Philosophy

Matsuya Foods operates under the principle of creating a dining experience that anyone can enjoy. They emphasize providing safe, delicious meals at affordable prices to customers all over Japan. With the launch of the Saijo Teppan Napolitan Hamburger, Matsuya aims not only to share the flavors of Ehime Prefecture but also to offer a hearty dish that emphasizes comfort and satisfaction.

New Menu Items and Pricing

• - Saijo Teppan Napolitan Hamburger: ¥1,080
• - Saijo Teppan Napolitan Hamburger Set: ¥1,180
• - Single Saijo Teppan Napolitan Hamburger: ¥980
• - Cheesy Saijo Teppan Napolitan Hamburger: ¥1,280
• - Cheesy Saijo Teppan Napolitan Hamburger Set: ¥1,380
• - Single Cheesy Saijo Teppan Napolitan Hamburger: ¥1,180

Note: Takeaway is available. Please be informed that there is an additional charge for the miso soup when taken to go. All prices include tax. Stockholder discount tickets can be used on the above menu (single items excluded).

Conclusion

As the release date nears, food lovers across Japan can look forward to experiencing a dish that not only fills the belly but also pays homage to local cuisine. Matsuya Foods eagerly invites everyone to try this new offering and explore the flavors of Saijo City.

For the latest information on discounts and campaigns, Matsuya Foods provides updates via their official app, available for mobile orders and special promotions. Stay connected and discover what's brewing at Matsuya on their official channels.