Emily Videtto Takes the Helm as New President and COO of Pella Corporation

Emily Videtto Takes on New Leadership Role at Pella Corporation

Pella Corporation has exciting news as Emily Videtto steps into the role of president and chief operating officer, succeeding in a position that will see her reporting directly to CEO Tim Yaggi. This announcement marks a significant milestone for the company, especially with its upcoming centennial celebration.

Videtto brings to the table a formidable background in leadership, having accumulated extensive experience within Pella. Her past contributions have significantly impacted the company's trajectory, particularly in diversifying sales channels and enhancing brand visibility while driving robust market growth.

Throughout her tenure, Emily championed award-winning innovations such as the Hidden Screen, Easy-Slide Operator, and the Steady Set Installation System. These advancements have played vital roles in reinforcing Pella’s reputation as an industry frontrunner committed to superior product development and customer satisfaction.

In her newly broadened capacity, she will also manage areas such as manufacturing, engineering, and supply chain operations, clearing pathways for further progress aligned with Pella's vision for transformative growth in the market.

Yaggi emphasized Emily's pivotal role in establishing the strong foundation that Pella stands on today. He stated, "Her vision, leadership, and dedication have been pivotal to our success. Her appointment as president and COO reflects our confidence in her capability to steer Pella into the future."

Emily expressed her gratitude for the opportunity, stating, "I am truly honored to serve in this role and to be a part of this amazing organization and team that I deeply believe in. As we approach our 100th anniversary next year, we are reminded of our rich legacy while also positioning ourselves for future successes in our industry. We are dedicated to delivering exceptional service and fostering bright futures for our team members, partners, and communities throughout the years to come."

Beyond her responsibilities at Pella, she also contributes her expertise to the wider industry, serving on the board of directors for the American Woodmark Corporation and chairing the Window & Door Manufacturers Association (WDMA). These roles highlight her commitment to industry advancement not just for Pella, but for the sector as a whole.

Before joining Pella, Emily held significant positions at GAF, North America’s largest roofing manufacturer, eventually rising to the role of Vice President of Residential Marketing and New Product Development. This experience equipped her with a keen insight into the market dynamics, positioning her perfectly to lead Pella during this transformative era.

Founded in 1925, Pella Corporation has long been synonymous with innovation in windows and doors for both residential and commercial applications. As the company prepares for its centenary, it aims to continue setting industry standards through its quality and commitment to customer service. With over 10,000 employees and multiple manufacturing bases and showrooms nationwide, Pella remains dedicated to building brighter futures for everyone involved in its journey.

With Emily Videtto's new role, Pella Corporation is poised for ongoing success in a challenging and competitive marketplace, ensuring its legacy endures in the years to come.