Pacsun Teams Up with Selena Gomez for Exclusive Denim Collection to Support Mental Health Causes
On November 1, 2025, Pacsun will unveil the Rare DNM Edit Holiday Collection, a stylish new denim line in collaboration with Selena Gomez's Rare Impact Fund. This launch commemorates the second anniversary of their partnership and underscores a commitment to mental health awareness among youth.
The Rare DNM Edit Holiday Collection is poised to make a significant impact, not just in terms of fashion but also in promoting mental health initiatives. A portion of the proceeds from sales will go directly to the Rare Impact Fund, which is dedicated to increasing access to mental health resources for young individuals.
Brie Olson, CEO of Pacsun, emphasizes the brand's mission: "At Pacsun, supporting mental health through fashion is part of our DNA. Our Youth Report shows that mental health is a central concern for young people today. Through the Rare DNM Holiday Collection and our partnership with the Rare Impact Fund, we're proud to intertwine style with purpose, positively impacting our community."
The collection features chic denim styles, including men’s and women’s pieces. Women can look forward to low-rise baggy and boot-cut jeans in various colors, complete with fancy rhinestone embellishments, intricate embroidery, and stylish embossed logos. Prices for these jeans range from $98 to $188. Moreover, coordinating cropped denim jackets will be available in the collection, priced between $108 and $118.
For men, the denim offering includes baggy, extra-baggy, and barreled fits, determining the cutting-edge styles of the season. The collection includes unique features like carpenter and hardware details, metallic coatings, and even Pacsun's first fully printed exclusive jean, ranging from $90 to $125. There's also a hooded trucker jacket available for $125.
The unveiling of the Rare DNM Edit Holiday Collection was celebrated at a gala event hosted by the Rare Impact Fund in Los Angeles, where a plethora of brand ambassadors and influencers, including Nailea Devora, Joe Ando, Lala Baptiste, and Shea Durazzo, were in attendance. This gathering marked a significant moment, not just for fashion, but for the cause of mental health as well.
Elyse Cohen, President of the Rare Impact Fund and Chief Impact Officer at Rare Beauty, expressed gratitude towards Pacsun. "Each piece in this collection inspires self-expression and fuels our mission to make mental health support more accessible for the next generation," she said.
The Rare DNM Edit Holiday Collection will be available on Pacsun's website and at 50 stores nationwide starting November 1. This unique blend of fashion and philanthropy aims to inspire young consumers to express themselves while contributing to a vital cause.
By making fashion a conduit for change, Pacsun not only elevates its brand but also takes a pivotal step in supporting young individuals' mental health. As the holiday season approaches, consumers are encouraged to shop with a purpose, knowing that their fashion choices can also help make a difference in the lives of others.
Explore more about this impactful collection on Pacsun's website and join in supporting a cause that matters to the youth through the power of fashion.
A Fashionable Mission
The Rare DNM Edit Holiday Collection is poised to make a significant impact, not just in terms of fashion but also in promoting mental health initiatives. A portion of the proceeds from sales will go directly to the Rare Impact Fund, which is dedicated to increasing access to mental health resources for young individuals.
Brie Olson, CEO of Pacsun, emphasizes the brand's mission: "At Pacsun, supporting mental health through fashion is part of our DNA. Our Youth Report shows that mental health is a central concern for young people today. Through the Rare DNM Holiday Collection and our partnership with the Rare Impact Fund, we're proud to intertwine style with purpose, positively impacting our community."
What’s in the Collection?
The collection features chic denim styles, including men’s and women’s pieces. Women can look forward to low-rise baggy and boot-cut jeans in various colors, complete with fancy rhinestone embellishments, intricate embroidery, and stylish embossed logos. Prices for these jeans range from $98 to $188. Moreover, coordinating cropped denim jackets will be available in the collection, priced between $108 and $118.
For men, the denim offering includes baggy, extra-baggy, and barreled fits, determining the cutting-edge styles of the season. The collection includes unique features like carpenter and hardware details, metallic coatings, and even Pacsun's first fully printed exclusive jean, ranging from $90 to $125. There's also a hooded trucker jacket available for $125.
Launch Event Highlights
The unveiling of the Rare DNM Edit Holiday Collection was celebrated at a gala event hosted by the Rare Impact Fund in Los Angeles, where a plethora of brand ambassadors and influencers, including Nailea Devora, Joe Ando, Lala Baptiste, and Shea Durazzo, were in attendance. This gathering marked a significant moment, not just for fashion, but for the cause of mental health as well.
Elyse Cohen, President of the Rare Impact Fund and Chief Impact Officer at Rare Beauty, expressed gratitude towards Pacsun. "Each piece in this collection inspires self-expression and fuels our mission to make mental health support more accessible for the next generation," she said.
Looking Forward
The Rare DNM Edit Holiday Collection will be available on Pacsun's website and at 50 stores nationwide starting November 1. This unique blend of fashion and philanthropy aims to inspire young consumers to express themselves while contributing to a vital cause.
By making fashion a conduit for change, Pacsun not only elevates its brand but also takes a pivotal step in supporting young individuals' mental health. As the holiday season approaches, consumers are encouraged to shop with a purpose, knowing that their fashion choices can also help make a difference in the lives of others.
Explore more about this impactful collection on Pacsun's website and join in supporting a cause that matters to the youth through the power of fashion.
Topics Consumer Products & Retail）
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