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AURAS and Barco Residential: A New Era in Luxury Home Entertainment

AURAS Corporation, based in Tokyo's Minato Ward and led by CEO Hirokazu Yamaoka, has recently announced a strategic partnership with Barco Residential, a global leader in luxury visual solutions for high-end residential environments. This collaboration marks a significant step in meeting the rising demand for luxury home theatre systems and multifunctional entertainment spaces in Japan.

Barco Residential, renowned for its innovative large-scale LED video walls and high-end projectors, has appointed AURAS Corporation as its official partner in the Japanese market as part of its global growth strategy. This partnership aims to redefine the standards of luxury home entertainment in the region.

A Unique Showcase at the AURAS Residential Experience Center (AREC)

One of the most exciting outcomes of this partnership is the upcoming launch of the AURAS Residential Experience Center (AREC), scheduled to open on June 1, 2026, at the AXIS Building in Roppongi, Tokyo. This state-of-the-art showroom will serve as a permanent exhibition space for Barco Residential’s latest audiovisual solutions.

Visitors to AREC will experience a stunning large-scale LED video wall, high-end residential projectors, and cinema-scope screens exceeding 200 inches. The center aims to create an immersive next-generation luxury residential space by integrating architecture, interior design, lighting, sound, and automation.

In addition to showcasing Barco Residential's advanced video technology, the AREC will feature Lutron HomeWorks for lighting and shade control, Crestron Home for integrated automation, alongside high-end audio systems, going beyond traditional home theatre to deliver an unparalleled entertainment environment.

Insights from Industry Leaders

Mehmet Deniz Kaya, VP of Barco Home, expressed the significance of the Japanese market for Barco Residential. He stated, "Japan is an essential market for Barco Residential. Together with AURAS Corporation, we aim to establish new standards for luxury home theatres and multifunctional living spaces, focusing on sustainable business development in Japan. The AREC will be a crucial hub for experiencing Barco Residential's technology within a real luxury home environment."

Hirokazu Yamaoka, CEO of AURAS Corporation, shared his vision for the collaboration, saying, "We believe that a home should be more than just a living space; it should be a place that enriches people's sensory experiences. We feel honored to be regarded as a key partner by Barco Residential in the Japanese market. Their audiovisual technology transcends mere display equipment, creating immersive experiences by merging architecture, interior design, lighting, and sound. Through the AURAS Residential Experience Center, we will provide an environment where audiences can experience this value within real luxury living spaces, presenting a new standard for ultra-luxury home theatres and next-generation entertainment environments in Japan. We are committed to creating a new luxury audiovisual experience in response to Barco Residential's expectations in this market."

AURAS Residential Experience Center (AREC) Details

• - Facility Name: AURAS Residential Experience Center (AREC)
• - Location: 5-17-1 Roppongi, Minato Ward, Tokyo, 3F AXIS Building
• - Planned Opening Date: June 1, 2026
• - Operator: AURAS Corporation
• - Website: AURAS Official Site
• - Upcoming Special Web Page for AREC: Coming soon

The AREC is anticipated to become an important focal point for luxury audiovisual solutions in Japan, making it a must-visit for anyone interested in the future of home entertainment.

For press inquiries related to this partnership, you can view Barco Residential's global press release here.