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Permag Strengthens Rare Earth Supply Chain

An Overview of the Strategic Alliance

On November 13, 2025, Permag, a prominent player in high-precision magnets and magnetic assemblies, announced a significant strategic partnership with Solvay, based in La Rochelle, France, and Less Common Metals (LCM) operating from Ellesmere Port, United Kingdom. This collaboration is set to ensure a stable supply of rare earth materials, particularly Samarium, essential for high-performance magnets and assemblies. The deal is positioned as a proactive measure to secure essential resources in a sector characterized by increasing demand and supply chain challenges.

Significance of Samarium

Samarium, a key component used in the manufacturing of high-performance magnets, is crucial not only for the magnet industry but for various advanced technology applications. This partnership allows Permag’s clients to rely on a steady and dependable supply of Samarium, ensuring that their production capabilities are not hampered by material shortages. This secure supply is fundamental for businesses looking to innovate and expand their operations in an increasingly competitive landscape.

The Role of Solvay and LCM

Solvay brings to the table its renowned rare earth technology, offering access to mixed rare earth concentrates along with separation technologies that yield pure Samarium oxide. Simultaneously, LCM contributes its industry-leading expertise in metallization to enhance the strategic partnership. Together, these companies form a robust support system for Permag, allowing them to meet rising demands over the next three to five years, addressing the growing need for high-quality rare earth materials.

Commitment from Permag CEO

Joe Stupfel, CEO of Permag, articulated the company’s commitment to customer success as a top priority. “We are dedicated to securing reliable material supplies and providing our customers with the support they need to achieve their objectives,” he stated. This focus on reliability emphasizes Permag’s commitment not only to its products but also to fostering strong customer relationships.

The partnership is positioned as part of Permag's broader supply chain strategy, which includes ongoing negotiations with upstream suppliers worldwide. This comprehensive approach underscores Permag’s intent to guarantee that customers receive the materials they require continuously, without any interruptions.

Strategic Importance in Supply Chains

In his comments, An Nuyttens, President of Solvay Special Chem, emphasized the strategic importance of addressing critical shortages in rare earth materials globally. “Through the partnership with Permag and LCM, we are taking proactive steps to secure critical rare earth materials in various parts of the world, reaffirming our commitment to providing essential resources for high-performance applications,” he noted.

Such collaborations are not merely business agreements; they symbolize a commitment to sustainable practices and ensuring that high-performance solutions continue to meet global demands. This is especially crucial in sectors increasingly focused on responsible sourcing and environmental sustainability.

Future Prospects

This strategic partnership marks a pivotal step in Permag’s mission to ensure security, quality, and reliability in supply chains. The agreement cements their role as a trusted supplier in the high-performance magnet sector, allowing customers to focus on their growth, confidently assured that their magnet material needs are securely met.

About Permag

Permag stands out as the only manufacturer of Samarium-Cobalt magnets in North America. The company is a global leader in delivering high-performance magnet solutions. With a rich legacy stemming from Dexter, EEC, and MCE, Permag is committed to driving innovation, ensuring top-notch quality, and tackling the most challenging obstacles faced by its clients. The company is poised for growth not only in market share but also in service excellence, ensuring that its client base continues to thrive.

For more information, interested parties can reach out to:
Gustavo Olano
Permag
Senior Director of Marketing
(978) 201-6910