ZTE's Innovative Private 5G-A Solution Wins Prestigious GSMA Award at MWC 2025
In what marks a significant milestone for the telecommunications industry, ZTE Corporation has secured the prestigious GSMA Foundry Innovation Award at the GLOMO Awards 2025, held during the renowned Mobile World Congress (MWC) in Barcelona. This accolade is a testament to ZTE's pioneering efforts in advancing connectivity solutions through its Minimalist Private 5G-A solution.
This innovative technology aims to transform the media and entertainment sector by providing an unparalleled experience in virtual reality (VR), broadcasting, and live events. ZTE's 5G-A solution facilitates large-space VR theaters, wireless 4K production, and real-time broadcasting capabilities, effectively reshaping the landscape of location-based entertainment (LBE).
The Minimalist Private 5G-A solution stands out for its ability to empower entertainment venues and broadcasting entities to elevate their operations. By streamlining the transition to wireless technology, it not only enhances user experience but also boosts operational efficiency. The solution's integration of millimeter-wave technology, edge computing, and cloud infrastructure enables businesses to deliver immersive content without compromising on quality or security.
Among its numerous benefits, the 5G-A solution allows broadcasters to operate without the encumbrance of long cables, affording cameramen greater freedom of movement and enabling them to create more vivid and engaging live content. This innovation is expected to broaden its influence beyond entertainment, potentially impacting sectors such as education, tourism, and museums by improving the delivery of interactive experiences.
Since its introduction to the market, ZTE's Minimalist Private 5G-A solution has been deployed in various entertainment hubs across China, enhancing customer satisfaction particularly in visual quality and overall user engagement. The latest facility, powered by this technology, commenced operations in October 2024, showcasing the company’s commitment to improving diverse consumer experiences.
Additionally, ZTE's partnership with the China Central Television (CCTV) for the live broadcast of the Chinese New Year Gala, viewed by over 700 million people, underscores the solution's capacity to elevate major televised events. Collaborations with telecommunications companies in Malaysia further emphasized the solution’s capabilities during the 2024 Sukma Games, proving its effectiveness in high-profile broadcasts.
At the MWC 2025, ZTE demonstrated its 5G-A solution through a live streaming interview and augmented reality (AR) demonstrations, allowing attendees to engage with emerging technologies firsthand. This hands-on approach showcases ZTE's visionary outlook on harnessing innovations to meet the critical challenges faced by businesses and professionals in a rapidly evolving landscape.
The annual GLOMO Awards are among the most prestigious recognitions in the mobile industry, judged by a panel of over 260 global experts. By winning this award, ZTE not only highlights its technological advancements but also its dedication to creating a robust ecosystem within the telecommunications sector that prioritizes exceptional user experiences. As industries continue to evolve, ZTE's contributions with its Minimalist Private 5G-A solution stand at the forefront of transformative innovations.