Easysnap® Revolutionizes MEGAMIS Hair Serum Trial Package for Gen Z

Easysnap® Transforms Hair Care with MEGAMIS

In an exciting development for the beauty industry, Hirokawa Inc. has announced the adoption of its innovative packaging solution, Easysnap®, in the trial packages of MEGAMIS Hair Serum, marketed by Lion Corporation. Since its launch in 2015, Hirokawa Inc. has led the way in cosmetic and pharmaceutical packaging with its unique, one-handed open pouches that enhance user experience.

A New Beauty Trend for Gen Z

Lion Corporation aims to cater to the unique needs of Generation Z with the MEGAMIS brand. Targeting young consumers who embody fresh lifestyles and values, the brand introduces a hair care regimen that emphasizes a new routine. MEGAMIS proposes that users apply a high-concentration hair serum between shampooing and conditioning steps, promoting deep nourishment of the hair. This three-step process is designed to “open” the hair with shampoo, “infuse” it with serum, and “seal” it with conditioner, resulting in shiny, goddess-like tresses.

The advanced formulation of MEGAMIS Hair Serum incorporates isostearic acid, a powerful hair-repairing ingredient that supports internal hair health. This innovative approach has made it a standout choice in a saturated market, providing a substantial value proposition for today’s beauty-conscious consumers.

How Easysnap® Enhances the Experience

Easysnap® distinguishes itself with its thoughtfully designed structure that allows for easy one-handed operation, even with wet hands—a common scenario during hair care. The unique material maximizes ease of use, ensuring that users can dispense just the right amount of serum in a hygienic manner. This travel-friendly design allows users to slip the packages seamlessly into their bags or pouches, making it convenient to maintain their hair routine on the go.

While traditional trial packages often require two hands to tear open, the inclusion of Easysnap® reflects MEGAMIS's commitment to delivering a modern hair care experience that resonates with Gen Z’s expectations for innovation and efficiency.

Looking Ahead

Hirokawa Inc. is dedicated to continually meeting the evolving needs of customers through innovative packaging solutions. They aim to create added value with diverse wrapping techniques and packaging technologies in the coming years. This partnership with Lion Corporation, focusing on MEGAMIS, is just a stepping stone toward achieving broader goals in enhancing consumer engagement and satisfaction in beauty care.