JTB Appointed as Non-Exclusive Sales Agent for FIFA World Cup 2026 Hospitality Program

JTB Becomes Non-Exclusive Sales Agent for FIFA World Cup 2026 Hospitality

In a significant advancement for sports tourism and hospitality in Japan, JTB Corporation has been appointed as the non-exclusive sales agent for the FIFA World Cup 2026 official hospitality program, in partnership with OnLocation, the FIFA-approved official hospitality provider. As a result of this partnership, JTB will offer exclusive packages from June 11 to July 19, 2026, coinciding with the World Cup events taking place across the United States, Canada, and Mexico.

Alicia Falken, General Manager of the FIFA World Cup 2026 Division at OnLocation, expressed her enthusiasm about the collaboration, stating, “We are excited to partner with JTB as our new international sales agent for FIFA World Cup 2026. Their expertise in hospitality sales in Japan and deep market understanding are crucial for providing unparalleled service to our clients.” The official hospitality program is designed to honor the unique culture and attractions of each host city, offering innovative premium hospitality and a once-in-a-lifetime experience through various packages.

The hospitality program offers a range of packages that include tickets to single or multiple matches, at different stages of the tournament, allowing fans to choose specific teams or cities to support. Each package provides premium seating along with local concierge services, curated food and beverages, special experience programs, appearances from distinguished guests, live entertainment, and memorabilia. For further details, fans can visit FIFAWorldCup.com/hospitality.

However, it’s critical for potential, fans to be cautious of unofficial sales platforms that might offer fake hospitality packages. OnLocation is the sole official hospitality provider for FIFA World Cup 2026, and the exclusive sales site is FIFAWorldCup.com/hospitality. Packages purchased from unofficial sources may be rendered invalid. A list of accredited sales agents is available and updated regularly on the official site.

About OnLocation

OnLocation is a global leader in premium experiential hospitality, specializing in ticket sales, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and cultural sectors. They provide unique access to iconic rights holders and offer immersive experiences at major events such as the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and many more. As an official partner to over 150 prestigious rights holders, including the IOC, FIFA, NFL, NCAA, and UFC, OnLocation ensures unparalleled experiences for clients and fans alike. The company is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), specializing in premium sports and entertainment.

About JTB

JTB is committed to fostering connections through sports and sees the FIFA World Cup 2026 as a prime opportunity to actualize this vision. Through their official hospitality offerings, JTB aims to serve as a bridge that connects people worldwide, creating interactions and emotions. As an officially approved sales agent, JTB ensures a safe environment for customers purchasing hospitality packages. They strive to deliver exceptional memories for soccer fans coming from around the globe, focusing on the provision of high-quality service.

For more information, visit the JTB corporate website: JTB Corporate Site