Introducing New Plans for fotowa's Family Photography Service: Easy, Reliable, and High-Quality

fotowa Unveils Enhanced Photography Services

Fotowa, a prominent platform for family and child-oriented photography, is set to undergo a significant upgrade on May 21, 2025. The service, managed by Pixsta Inc. (Tokyo, Shibuya, President: Daisuke Komata, TSE Growth: 3416), will introduce two new photography plans and adjust its pricing structure, ensuring a high-quality and user-friendly photography experience for families.

The Evolution of Fotowa

Since the launch of its service in 2016, fotowa has strived to provide families with photographs they cherish and memorable photographic experiences. With nearly 1,400 registered photographers, the platform's user engagement has dramatically surged, with shooting instances soaring from 612 in 2016 to an astounding 30,111 in 2024, marking a 50-fold increase. To date, fotowa has facilitated the capture of over 160,000 precious family moments.

The notable growth in shooting volumes can largely be attributed to the consistent improvements in photo quality and the overall shooting experience. This enhancement is made possible by a fleet of photographers who have passed stringent evaluations conducted by the fotowa team, showcasing both technical and interpersonal skills. Their careful and supportive approach to each family ensures that exceptional photography experiences continue to thrive on the platform.

However, recent inflation and changes in the economic landscape have revealed that fotowa’s pricing and photographers' compensation are increasingly perceived as relatively low compared to similar services. Recognizing the need for adjustment, the fotowa team has determined that revamping service components and pricing frameworks is essential for maintaining the quality of service they provide and for retaining talented photographers who wish to work with fotowa.

Additionally, as families’ photography needs evolve, there's a growing divide between those who prefer to select their photographers and those who wish to leave the selection process to someone else, citing a lack of time.

In light of these insights, fotowa is introducing a revamped service structure, keeping the traditional photographer selection experience, now known as the “Personal Selection Plan”, while also launching a new option called the “Convenient Assignment Plan” focusing specifically on newborn photography. This dual approach aims to deliver a high-quality, easy, and reliable photography experience while ensuring fair compensation for photographers.

Overview of the Two New Photography Plans

Fotowa now offers users a choice between two plans tailored to suit their specific needs:

1. Convenient Assignment Plan

This plan is designed for busy parents who prefer fotowa to select the photographer for them, eliminating the hassle of choosing. The fotowa team recommends a photographer who meets the user's criteria, streamlining the scheduling process prior to booking. Additionally, predefined shooting themes ensure that families receive essential standard shots, enhancing the overall experience.

2. Personal Selection Plan

In this traditional setup, parents can browse and select their preferred photographers based on their unique style and preferences. This plan allows for direct communication between parents and chosen photographers, ensuring that specific shooting details are discussed and agreed upon.

Feature	Convenient Assignment Plan	Personal Selection Plan
-------	--------	---------
Photographer Selection	Chosen by fotowa	User selects
Shooting Theme	Predefined standard shots	Varies by photographer
Target Genre	Newborn photography only (with plans to expand)	All genres (maternity, birthday, and more)
Pricing	Weekdays: ¥33,000, Weekends/Holidays: ¥39,600 (tax included)	Same pricing structure
Delivery	60+ photos for newborn, 75+ for others	Same minimum delivery requirements
Recommended For	Those unsure of whom to hire	Those with specific ideas in mind

How to Utilize the New Service

To experience fotowa's enhanced offerings, users can follow these steps:
1. Visit the fotowa website and input your desired shooting location and genre.
2. Choose between the two plans: the “Convenient Assignment Plan” or the “Personal Selection Plan.”
3. Fill in the required information to proceed with the booking process.
4. After booking, engage in discussions related to shooting details with photographers through direct messages.
5. Capture beautiful moments at the chosen date and location.
6. Receive your edited photos within ten business days.

Looking Ahead

Fotowa envisions expanding its possibilities in the photography service landscape, considering different pricing options based on shooting genre and designing new plans that align with evolving family needs. Although this overhaul may present some challenges, fotowa commits to adapting its service to continue delivering quality experiences to families.

By connecting families with professionals, fotowa has become a reliable choice for commemorating family milestones and cherished everyday moments. Feel free to visit the fotowa website for more details about the revamped services, or access valuable resources on safety measures in place.

About Fotowa

Fotowa acts as a bridge connecting families looking for photography services with skilled photographers capable of capturing the essence of their most treasured moments. From maternity and newborn photography to various milestone celebrations, fotowa provides a wide-ranging and user-friendly platform that caters to diverse family photography needs throughout Japan. Their commitment to quality and transparency has fostered a growing community, making it an invaluable resource for families everywhere.