#Japan #Tokyo #SUPER LUXURY SERIES #Moroto Ie #THE SECRET PROJECT

Launching THE SECRET PROJECT: A New Era in Private Real Estate

Moroto Ie Co., Ltd., headquartered in Kuwana, Mie Prefecture and with an office in Chiyoda, Tokyo, has unveiled a groundbreaking initiative called "THE SECRET PROJECT." This new sales endeavor will be exclusively available to a select clientele, eschewing any public listing or promotion on its website. Instead, information about the properties will only be shared through referrals from existing customers or real estate agencies that have signed a confidentiality agreement. This approach ensures that customer attributes are thoroughly vetted, leading to a fully reservation-based sales system.

The Essence of THE SECRET PROJECT

The inaugural offering under THE SECRET PROJECT is a residence that exemplifies Moroto Ie's "SUPER LUXURY SERIES." Like its predecessors, details regarding the location, layout, and pricing will remain confidential, accessible solely to a chosen few. This initiative extends their existing practice of limited information dissemination, building upon their philosophy of maintaining privacy and safeguarding the value of the property and its owners' assets.

Background of the Project Launch

Since its establishment in 1975, Moroto Ie has dedicated itself to producing over 5,000 high-end residences, meticulously designed to reflect the utmost in location, architecture, and aesthetics. Lately, their SUPER LUXURY SERIES has blended craftsmanship, art, and regional culture into its designs. In the current age, where information spreads instantaneously, the proliferation of detailed data regarding luxury real estate can lead to concerns about privacy and security for prospective buyers.

Recognizing these modern challenges, Moroto Ie began considering how to innovate its sales approach, leading to the conception of THE SECRET PROJECT.

Unveiling the Concept

THE SECRET PROJECT will prioritize confidentiality beyond what has been previously instituted within the SUPER LUXURY SERIES. Comprehensive information such as property images and descriptions, or even sales announcements, will not be published online. Instead, this information will be disseminated through a select group of trusted real estate agencies that understand the specific attributes and values of prospective clients.

The aim of THE SECRET PROJECT isn't merely to create a sense of scarcity but to protect the inherent value of the homes and safeguard the privacy of clients.

Insights into the First Residence

The first property under THE SECRET PROJECT is positioned in an exceptionally rare area of Tokyo, reflecting the project's intent to embody luxury real estate while maintaining an air of confidentiality. The specifics regarding location, pricing, layouts, and additional details are not publicly disclosed.

Philosophy of the SUPER LUXURY SERIES

Moroto Ie believes that a true residence transcends mere luxury; it should be a lasting legacy to be passed down through generations. The company focuses on classic architecture and enduring materials, ensuring that their properties will continue to be appreciated for a century or more. THE SECRET PROJECT manifests this vision, transforming how high-end properties are marketed and perceived.

A Message from the Residence Producer

Masahiro Yoshikawa, Residence Producer at Moroto Ie, has spent more than 30 years in the design, construction, and sale of homes. He believes that the prevailing notion in Japan that "land is an asset, and houses are consumables" is fundamentally flawed. He asserts that genuinely valuable residences should connect with family histories, retained and cherished across generations.

Yoshikawa explains that the confidentiality of THE SECRET PROJECT's nature is not meant to foster a sense of exclusivity but is rather a commitment to conserving the real estate's value and protecting clients who opt to invest in these homes.

Exclusive Preview for Media Representatives

To disseminate information about THE SECRET PROJECT, an exclusive preview for media professionals will be scheduled, emphasizing the importance of privacy in high-end real estate transactions rather than engaging in a straight sale of properties.

Preview Details

• - Date: Thursday, July 16, 2026
• - Reception: 14:50 - Gallery starts 15:00
• - Target Audience: Media representatives

Activities Include:

• - Property walkthrough
• - Explanation of THE SECRET PROJECT’s concepts
• - Discussion led by Producer Yoshikawa
• - Q&A session
• - No photography allowed (exterior images provided)

Note:

Due to the confidential nature of these properties, exact addresses will be communicated individually to registered attendees.

With THE SECRET PROJECT, Moroto Ie is dedicated to preserving property value and customer privacy to foster meaningful connections with valued clients, advocating for a new standard in luxurious real estate sales.