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Britive: A Key Innovator in Third Generation PAM Recognized by SACR

The Rise of Britive in Next-Gen Privileged Access Management

In a significant accolade, Britive has been recognized by Software Analyst Cyber Research (SACR) as a leading innovator in the evolving field of Privileged Access Management (PAM). With the release of their 2026 PAM Market Report titled, "The Evolution of the Privileged Access Management (PAM) Market: The New Competitive Landscape", Britive has positioned itself as a defining force in what is termed Third Generation PAM.

This new category centers around an agentless, API-first architecture that allows enterprises to navigate complex identity environments with agility and precision. The shift from traditional static roles to a framework that recognizes the dynamic nature of modern infrastructure marks a significant evolution in identity security.

Evolving Security Landscapes

The SACR report underscores how organizations are moving away from traditional security models due to the increasing prevalence of ephemeral cloud environments and autonomous AI agents. The need for real-time access decisions that are seamless and do not hinder developer productivity is becoming imperative. This is where Britive excels, standing at the forefront of this architectural revolution, ensuring that identity not only serves as the primary security boundary but also enhances operational efficiency without compromise.

Insight from the Experts

Francis Odum, Lead Analyst at SACR, emphasizes Britive's integral role in reshaping the PAM landscape, stating, "Britive is not just filling a gap in the market; they are helping define the new standard for how organizations manage high-impact permissions." This recognition highlights Britive’s alignment with contemporary security needs, particularly the demand for agentless and frictionless access solutions.

Breaking the Cost Curve

The traditional PAM framework often relies on a linear cost structure, necessitating substantial investment in vaults and proxy infrastructures, which can lead to rising operational costs. Britive’s innovative cloud-native architecture, which operates under an Infrastructure-as-Code (IaC) and Policy-as-Code (PaC) model, allows for scalability that supports business growth without escalating expenses. This empowers security teams to dynamically generate permissions in real-time across various identities while maintaining consistent control and governance.

Art Poghosyan, CEO of Britive, notes, "While much of the market is still focused on managing static secrets and privileged entitlements, Britive has been focused on removing them from the very start." Their foundational principle of Zero Standing Privilege (ZSP) reflects a proactive approach, moving away from risk mitigation strategies typical of legacy PAM systems toward a framework that eliminates inherent risks altogether.

Key Findings of SACR Report

1. The Transition to Third Gen PAM: The evolution from outdated vaulting systems to a real-time Identity Security Control Plane facilitating rapid deployment.
2. The Rise of the Agentic Stack: As non-human identities (NHIs) and AI agents become prevalent, a shift towards runtime authorization that integrates seamlessly without excess friction is necessary.
3. The End of Standing Privilege: Recognizing the dangers of always-on access, platforms like Britive advocate for Zero Standing Privilege across diverse environments, from multi-cloud to SaaS applications.

For an executive summary and a deeper dive into the PAM market dynamics emphasizing Britive's innovative architecture approach, visit Britive SACR Report.

About Britive

Britive stands as a pioneer in cloud-native privileged access management founded on the Zero Standing Privileges (ZSP) model. This innovative solution supports organizations in navigating the complexities of identity management in the era of AI and cloud. With a unique platform, Britive empowers enterprises to streamline privileges, reduce risks, and enhance governance at scale. Especially in a time when technology is redefining operational boundaries, Britive provides crucial runtime security and insights essential for sustaining a secure enterprise landscape.

Britive is committed to innovation and excellence in identity security, helping Fortune 500 companies across regulated industries optimize security in their cloud, SaaS, and hybrid environments.