#USA #New York #Adyen #Uplift #AI Payments

Introducing Adyen Uplift: A Game-Changer in Payment Solutions

Adyen, the global financial technology platform, has taken a significant leap with the launch of Adyen Uplift, an advanced payment optimization suite powered by artificial intelligence (AI). This new offering aims to enhance payment conversion rates, streamline fraud management, and lower transaction costs for businesses.

The adoption of Adyen Uplift is backed by numerous global companies, including Patagonia and NordSecurity, who have already seen an impressive increase of up to 6% in their payment conversion rates when utilizing this innovative solution. Previously, businesses struggled to balance conversion rates, fraud risks, and costs, often leading to compromises that hampered growth. Adyen’s cutting-edge solution allows for a more streamlined payment strategy, eliminating the need for such trade-offs.

Unmatched Data Resources

The strength of Adyen Uplift lies in its utilization of over 1 trillion dollars worth of global payment data. This extensive dataset enables Adyen's AI to recognize buyer behaviors more accurately than limited data sets. As a result, businesses on Adyen’s platform have a high likelihood—over 90%—of identifying returning customers, which allows them to expedite checkout processes effectively.

Luca Spichtig from On shared, "We experienced a 2% increase in conversion rates thanks to Adyen’s AI, making a genuine difference in performance while managing fraud risks more effectively." Similarly, Kes Saulis from NordSecurity noted that their transaction initiation conversion rates improved by 10%, a testament to the efficiency of Adyen Uplift.

Simplifying Fraud Management

Managing fraud in today’s complex digital landscape can be daunting, often requiring extensive manual oversight. Adyen Uplift addresses this challenge head-on. With its AI-driven mechanisms, the new solution enables businesses to automate fraud management processes, significantly reducing manual risk assessment rules by an average of 86% among pilot users. As a result, this allows for a more streamlined operation without compromising on security or efficiency.

In practical terms, this means that companies can save valuable time and resources, as seen by the recruitment platform Indeed, which benefited from tailored AI optimizations for its operations.

Cost Reduction Through AI

In an era where fiscal accountability is at an all-time high, Adyen Uplift stands out for its capability to reduce payment processing costs by up to 5%. By intelligently determining the most cost-effective transaction routes, Adyen ensures that businesses face minimal charges. The AI technology further refines payment flows to suit individual business requirements, making it a bespoke solution for many companies.

Transformation in 2025 and Beyond

Carlo Bruno, VP of Products at Adyen, emphasizes the transformative power of Adyen Uplift: “The equilibrium between cost reduction, fraud management, and conversion rates has often required ineffective compromises—until now. Adyen Uplift liberates the capabilities of AI to resolve real-time payment optimization challenges, reshaping how businesses operate for the better.”

With the launch of Adyen Uplift, businesses can expect a robust payment strategy that prioritizes efficiency without sacrificing security. It not only redefines success for companies today but also sets the standard for the future of payment solutions in the coming years. For more detailed insights about Adyen Uplift, visit Adyen's official website.