HAJIME Asset Management Company Established by Hajime Construction Co., Ltd.

HAJIME Asset Management Company: A New Venture by Hajime Construction



Hajime Construction Co., Ltd., the core company of the Iida Group Holdings, announced a significant milestone with the establishment of HAJIME Asset Management Company as of July 1, 2025. This strategic move aims to tap into the real estate asset management sector, broadening Hajime's operational landscape while concentrating on a circular business model.

Objective of the New Company



the formation of HAJIME Asset Management is primarily designed to manage profitable real estate assets, such as rental houses and wooden apartments, that the company currently holds. By selling these properties and reinvesting the accrued funds, Hajime Construction aspires to enhance capital efficiency and foster robust growth.

In addition to managing its assets, HAJIME Asset Management will work towards launching private funds sponsored by Hajime Construction and other affiliates within the Iida Group. The company has a long-term vision of initiating private REIT operations. To achieve these goals, they are actively preparing for necessary licensing in real estate transaction, financial instruments, and specific real estate joint ventures.

Company Details


  • - Company Name: HAJIME Asset Management Co., Ltd.
  • - President: Hideaki Nakahara
  • - Capital: 100 million JPY
  • - Shareholder: 100% Hajime Construction Co., Ltd.
  • - Business Scope: Real estate transaction, financial instrument trading, and related operations.
  • - Headquarters: 2-25-5, Minami Ikebukuro, Toshima-ku, Tokyo, Fujikyu Building, East Wing 5.

Future Vision



With its 60th anniversary approaching in February 2027, Hajime Construction is committed to embracing new challenges and driving the company towards a refreshed direction. The establishment of HAJIME Asset Management aligns perfectly with this vision, positioning the company for sustainable growth and development in the evolving real estate market.

Hajime Construction has established itself as a leader in the housing sector, specializing in built-to-order homes, apartments, renovations, and asset solutions for property utilization. They take pride in offering comprehensive solutions for home buyers, emphasizing quality construction and customer satisfaction.

The new management company represents Hajime’s commitment to innovation and adaptability in real estate—a strategy that includes selling to reinvest and create a more dynamic business model. This approach not only seeks to increase profits but also aims to transform how Hajime Construction engages with the real estate market.

As the real estate landscape becomes more competitive and complex, HAJIME Asset Management is poised to be a crucial player in enabling Hajime Construction to meet market demands and customer expectations effectively. The leadership under Hideaki Nakahara reflects a dedication to excellence and sustainable growth, emphasizing a forward-thinking mindset as they embark on this new chapter in their corporate journey.

In conclusion, the establishment of HAJIME Asset Management Company underscores Hajime Construction's ambition to innovate within the real estate sector, ensuring that they remain at the forefront of property management and investment opportunities in Japan.

For those interested in learning more about Hajime Construction's offerings and updates, visit their official website: Hajime Construction.

Topics Consumer Products & Retail)

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