#Japan #Tokyo #Shikigaku #BLAM #Growth Marketing

Join the Upcoming Webinar on Marketing Strategy

On August 27, 2025, BLAM Co., Ltd. will join forces with Shikigaku Co., Ltd. to host an insightful online seminar that focuses on building successful marketing organizations. The session will take place from 12:00 PM to 1:00 PM JST and will provide valuable insights to organizations striving to achieve tangible marketing results amid a challenging human resources landscape.

Background and Overview

In today's business environment, many companies are grappling with severe talent shortages, casting doubts on their growth prospects. The issues are particularly acute in areas crucial for new business development, where a lack of capable personnel and specialized knowledge can severely hinder success.

To address these challenges, leveraging external talent with specialized skills has become a viable strategy. However, simply bringing in individual experts does not guarantee the successful advancement of projects due to the complexities involved. Many project managers (PMs) lack the necessary skills, leading to project derailing and stalling, leaving teams frustrated and results elusive.

This shortage of both strong organizational structure and project leadership is a fundamental reason why many strategies fail to translate into successful outcomes. So, how can organizations create a framework that guarantees effective strategy execution?

The upcoming seminar will provide concrete solutions to these pressing issues. By combining Shikigaku's extensive practices in organizational improvement—grounded in experience with over 4,500 companies—and BLAM's 'PjTO Marketing' approach, which advocates for the formation of project teams augmented by external talent, attendees will gain unique insights to tackle their challenges effectively.

Who Should Attend?

We recommend this seminar for:

• - Those struggling with executing their marketing strategies or facing strategic derailment.
• - Individuals interested in building organizations that effectively utilize external experts.
• - Marketers looking to strengthen their entire marketing organization.
• - Companies aiming to maximize marketing success with limited internal resources.

Seminar Details

• - Date: August 27, 2025 (Wednesday)
• - Time: 12:00 PM - 1:00 PM JST
• - Format: Online
• - Participation Fee: Free
• - Limited to: 100 attendees

To register, click here.

Speaker Profiles

Kairi Yagi

A marketing consultant at Shikigaku Co., Ltd., Kairi Yagi hails from Chiba Prefecture. He began his career at a startup as a recruitment consultant before transitioning to financial consulting and taking on roles as a project manager with responsibilities in new business development. Currently, he focuses on expanding the 'Shikigaku Growth Marketing' service, helping SMEs enhance their business performance.

Takamitsu Nakajima

The Executive Officer and Head of PjTO Marketing at BLAM Co., Ltd., Takamitsu Nakajima joined a leading web advertising agency in 2014. He specializes in marketing support for major domestic financial institutions and the fintech sector. In 2019, he shifted to a digital marketing support company, managing new business launches and client support initiatives. Presently, he is committed to delivering marketing DX support through BLAM's unique PjTO Marketing approach.

About Kaikoku

Kaikoku is a matching service with over 12,000 registered marketing professionals and more than 2,500 completed projects, marking it as one of Japan's largest platforms for marketing-focused side jobs. Find out more here.

Understanding PjTO Marketing

PjTO Marketing is a method for efficiently advancing marketing activities by assembling project teams that incorporate external talent in a fluid manner. BLAM utilizes its extensive network through Kaikoku to form optimal teams tailored to specific project phases, ensuring comprehensive marketing support from strategy development to execution.

Company Overview

• - Company Name: BLAM Co., Ltd.
• - Location: SG Square Building 8F, 7-7-7 Nishigotanda, Shinagawa-ku, Tokyo, 141-0031
• - CEO: Yu Sugio
• - Established: April 2, 2015

Business Activities

• - Side job matching service 'Kaikoku'
• - PjTO Marketing support (providing project teams)
• - Marketing DX support (consulting, web advertising, production, etc.)
• - Other services (corporate training, employment introductions)