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Luup's Commitment to Traffic Safety

As part of its mission to create infrastructure that transforms cities into accessible environments, Luup Co., Ltd., based in Shinagawa, Tokyo, is launching a focused series of safety workshops from September 13 to September 30, 2025, in line with the Autumn National Traffic Safety Campaign. This initiative comes in response to increasing traffic incidents involving electric assist bicycles and electric kickboards, aiming to promote safe and secure mobility for all.

Background of the Initiative

Since its inception in 2020, Luup has aimed to tackle urban mobility challenges through its micro-mobility sharing services. While expanding its service areas and fleet, the company has acknowledged the critical nature of transportation safety, especially in light of growing traffic violations and accidents. Luup recognizes the pressing need for robust safety measures to foster a secure environment for all commuters.

The push for enhanced safety is aligned with the 2025 Autumn National Traffic Safety Campaign, which emphasizes the importance of comprehension and adherence to traffic regulations, particularly for bicycles and small motorized vehicles. The campaign highlights the alarming statistics, such as the disproportionate number of serious accidents involving young cyclists. Nearly half of cyclist fatalities are due to head injuries, underscoring the necessity of wearing helmets. Laws reinforcing the prohibition of mobile phone use while cycling and the introduction of new penalties for intoxicated riding reflect a societal shift towards prioritizing safety.

Moreover, certain new regulations set to take effect include enforced helmet use for small motorized vehicle operators, reflecting the commitment to improving safety standards for all road users.

The Upcoming Safety Workshops

Luup's safety workshops will include comprehensive lectures on traffic rules and riding methods, distribution of user guides, and opportunities for trial rides. All interested participants are welcome to attend during the scheduled times without any prior application or fee. Media representatives seeking coverage of the events are encouraged to reach out via the contact provided below.

Event Guidelines

• - Eligibility: Participants must be 16 years or older.
• - Attire: It is recommended to wear sneakers or flat shoes that cover the feet.

Note: Participation will be denied to individuals who exhibit signs of illness or do not follow staff instructions. In adverse weather conditions, events may be canceled without prior notice.

Event Schedule

Tokyo, Nerima: Hikarigaoka Traffic Safety Festival

• - Date: September 13 (Sat), 1:30 PM to 4:00 PM
• - Location: Hikarigaoka Park, Keyaki Square
• - Key Activities: Police vehicle riding experience, appearances by safety mascots, and traffic accident demonstrations.

Tokyo, Ueno:

• - Date: September 14 (Sun), 11 AM to 12 PM
• - Location: JR Ueno Station to JR Okachimachi South Exit Plaza
• - Key Activities: Traffic safety parade and safety classes.

Tochigi, Utsunomiya: Traffic Safety Workshops on Small Motorized Vehicles

• - Date: September 29 (Mon), 11 AM to 2 PM
• - Location: Utsunomiya Station East Exit Temporary Plaza
• - Key Activities: Safety training sessions for small motorized vehicles and electric bikes, including trial rides.

Hokkaido, Sapporo: Traffic Accident Death Zero Day

• - Date: September 30 (Tue), 9:30 AM to 10:30 AM
• - Location: Red Brick Government Office Garden
• - Key Activities: Brief dramas illustrating traffic rules for small motorized vehicles and hands-on experiences with impairment goggles.

Kyoto:

• - Date: September 30 (Tue), 10 AM to 12 PM
• - Location: Chion-in Temple
• - Key Activities: Training sessions on electric kickboard safety.

About Luup

Luup Co., Ltd. aims to revolutionize urban mobility solutions by leveraging technology to create accessible transportation options. Founded in July 2018, the company is committed to collaborating with law enforcement, local governments, and organizations to ensure safety in urban environments.

For further details, visit Luup's official website.