Kenn Ricci Recognizes Louis Pepper with Prestigious Aviation Award at Beverly Hills Gala

Celebrating Aviation Excellence: Louis Pepper Receives Honor

On April 30, 2025, a remarkable event took place at the Beverly Hilton’s International Ballroom in Beverly Hills, California, where Kenn Ricci, the esteemed founder and principal of Directional Aviation Capital and chair of Flexjet, Inc., honored Louis Pepper. Pepper, a pivotal figure in the aviation industry and former CEO of Atlantic Aviation, was presented with the prestigious Living Legends of Aviation Kenn Ricci Lifetime Aviation Entrepreneur Award. This 22nd annual event celebrated the accomplishments of individuals who have profoundly impacted the aviation sector.

Louis Pepper’s journey in aviation spans an impressive 45 years, marked by significant achievements that have shaped the industry. Starting his career at Teterboro Aircraft Service, he climbed the ranks of the aviation industry and served as president of Million Air, eventually taking ownership of the Million Air Franchise Company. His significant contribution came in 2000 when he spearheaded the acquisition of Atlantic Aviation, a company that he has dedicated nearly 25 years to. Under Pepper’s leadership, Atlantic Aviation emerged as one of the largest general aviation firms in the United States, recognized for its world-class Fixed Base Operator (FBO) services, stringent safety standards, and innovative technological advancements.

Even after stepping down as CEO in 2023, Pepper's engagement with Atlantic Aviation continues as a board member, showcasing his unwavering commitment to the organization.

Kenn Ricci, a living legend himself and a previous winner of this award, emphasized Pepper's broad influence beyond just his tenure as CEO. Ricci stated, “Lou’s impact on the industry goes far beyond his role as CEO. He has cultivated a culture of top-notch customer service and invested in essential infrastructure that has significantly supported pilots and airports through critical advancements in technology.”

Louis Pepper’s remarkable achievements have placed him among an illustrious group of past recipients of the Kenn Ricci Lifetime Aviation Entrepreneur Award. Notable previous winners include Larry Mendelson, the CEO of HEICO; Dan Drohan, the founder and CEO of Solairus; and even Amazon's founder Jeff Bezos. The Living Legends of Aviation organization, founded in 2003, celebrates remarkable individuals in the aviation industry, including astronauts like Buzz Aldrin and Jim Lovell, and legendary pilots, such as Chesley “Sully” Sullenberger. The annual gala not only recognizes remarkable achievements but also serves as a significant fundraiser for the Kiddie Hawk Air Academy, a nonprofit organization focused on inspiring future generations of aviation enthusiasts.

Ricci’s announcement that the Kenn Ricci Lifetime Aviation Entrepreneur Award would be presented annually further cements the ties between Flexjet and the Living Legends of Aviation, an organization that recognizes and honors the cumulative achievements of individuals who have transformed the aviation industry. He noted, “Their spirit of innovation reflects the culture we embody at Flexjet - a culture that encourages groundbreaking ideas, advances in technology, and a commitment to redefining the future of flight.”

About Flexjet

Flexjet, a pioneering entity in private aviation, has established itself as a leader in fractional jet ownership since its inception in 1995. Approaching its 30th anniversary, Flexjet not only specializes in fractional jet ownership and leasing but also holds numerous accolades, including the distinction of being the first to attain the Air Charter Safety Foundation's Industry Audit Standard. The company has received 25 FAA Diamond Awards for Excellence, an ARG/US Platinum Safety Rating, and is recognized for its commitment to sustainable aviation practices with a 4AIR Bronze Sustainable Rating and certification at Stage 2 with IS-BAO.

The Red Label by Flexjet offers a unique market differentiator, featuring an ultra-modern fleet designed for luxury travel, with flight crews specifically dedicated to single aircraft and a stunning LXi Cabin Collection showcasing nearly 50 distinct interior designs across its expansive fleet. Their offerings include prominent models such as the Embraer Phenom 300, Praetor 500 and 600, Bombardier Challenger 350/3500, and Gulfstream G450 and G650, with a growing presence in Europe.

Flexjet also operates a helicopter division that provides leasing, helicopter cards, and convenient interchange access for its aircraft owners. The fleet of Sikorsky S-76 helicopters boasts a stellar record of 55,000 hours of safe flying, certified by Wyvern and ARG/US, serving diverse locations across the northeastern United States, the United Kingdom, and Florida.

To learn more about Flexjet's innovative programs and flexible offerings, visit www.flexjet.com or connect with them on Instagram @Flexjetllc.