Exploring Effective Targeting Strategies at BtoB Revenue Growth Meetup! vol.2

BtoB Revenue Growth Meetup! vol.2 Overview

On July 21, 2026, Frontier Inc., known for its BtoB business matching service Ready Crew, will take part in an offline event hosted by Excite Inc. The event, titled "BtoB Revenue Growth Meetup! vol.2: A Night of Discussing Target Acquisition in the Era of Webinar Saturation," will feature Takayuki Iwata, the head of marketing at Frontier. This gathering promises to be a vital space for exchanging insights on the pressing challenges of lead generation and the nuances of effective targeting.

Background of the Event

In an age where webinars have become ubiquitous, many BtoB marketing teams find themselves at a crossroad. Despite increasing their joint webinar collaborations and seeing a steady influx of leads, the low quality of prospects means that these efforts often fail to convert into actionable deals. This disconnection between quantity and quality highlights the urgent need for a strategic shift towards quality leads, especially in defining target demographics accurately.

Frontier, having facilitated optimal matching for a total budget of 110 billion yen, recognizes the importance of high-quality business opportunities. Iwata plans to discuss practical examples of successful strategies and the lessons learned from notable missteps. His insights will center on achieving more than just lead generation; the focus will be on creating meaningful target engagements.

Key Takeaways

During this session, Iwata will explain:

- Innovative Approaches to Lead Generation in a Saturated Market

In a landscape crowded with webinars, how can businesses enhance their visibility and directly reach their desired audience? Iwata will offer fresh perspectives and actionable strategies to achieve this.

- Crafting Themes and Selecting Co-hosts for Target Acquisition

Transitioning from mere participation to strategic engagement, Iwata will unveil the methods for attracting key target companies through careful planning and partner selection, moving beyond traditional metrics of success.

- Real-life Improvement Cases and Learning Experiences

Sharing personal anecdotes, Iwata will detail recurrent challenges faced in previous campaigns and the improvement strategies implemented to overcome them. This grounding in real-world experience promises to resonate with attendees seeking tangible knowledge.

- Nurturing Leads Post-webinar

Discussions won’t end with lead collection. Iwata will also cover how to ensure that acquired leads smoothly transition into substantial business discussions through effective collaboration between marketing and sales teams.

Event Details

- Title: BtoB Revenue Growth Meetup! vol.2
- Date: July 21, 2026, 19:00 - 21:00
- Admission Fee: 1,000 yen (includes refreshments, payable via Peatix)

Event Registration
(Receipts available)

- Capacity: 30 participants
- Organizer: Excite Inc.

Speaker Profile

Takayuki Iwata

Marketing Head at Frontier Inc.
A graduate of Waseda University, Iwata has a rich background in marketing and business strategy. His journey has taken him through various roles, including at Nexway, Digital Arts, and Mobilus, culminating in leading the marketing operations at Frontier since 2025.

About Ready Crew

Ready Crew is a free business matching community that manages an astounding annual budget of 110 billion yen, successfully conducting over 140,000 matches. With around 70% of listed companies utilizing their services, Ready Crew stands out for its contextual sales approach that uncovers latent issues through deep engagement, facilitating an insights-rich environment.